Socialinsider recently carried out a LinkedIn study, to find out what the most effective post formats on the platform gain most traction.
They did this by analyzing more than 141, 000 posts from over 1,000 company pageson the platform.
LinkedIn has surpassed all other networking sites as the most popular social media platform for professionals seeking to raise brand awareness.
LinkedIn study findings
Posts containing PDFs submitted directly to LinkedIn generate three times the clicks from any other type of content.
Businesses that want to improve their performance, on the other hand, can improve their LinkedIn marketing strategy by incorporating more native documents (PDF’s for example) when creating content.
As video content seems to be dominating most social platforms, the site is incorporating more videos into user feeds.
Denoting that video content receives more impressions and has a higher chance of engaging users.
