With more than 2 billion active users on the platform, Youtube presents massive opportunities for influencer marketing and content monetization. Whether you are just starting a channel or want to generate income from content creation, here are some methods to turn your videos into a money-making machine.
YouTube Partner Program
The Youtube Partnership Program and the use of Google AdSense to monetize content on Youtube is one the most straightforward ways to earn a revenue out of your creative hobby.
However, you’ll need to meet the following requirements to be eligible for this program:
Follow all the YouTube channel monetization policies.
Live in a country/region where the YouTube Partner Program is available.
Have no active Community Guidelines strikes on your channel.
Have more than 4,000 valid public watch hours in the last 12 months.
Have more than 1,000 subscribers.
Have a linked AdSense account.
After having their applications reviewed, the creators who do make the list gain access to resources and monetization features and can begin to make money from ads.
Content licensing
If your video ever goes viral, make sure you take advantage of the situation to earn big bucks. With licensed content, you can ensure that every channel that uses your media pays you.
On a side note, you could make the most out of this technique by adding your email address in your “about us” page to facilitate the process and encourage others to reach out to you.
Merchandise
Selling merch is another great way for Youtube creators to win some extra cash once they make a name for themselves. By purchasing branded products, subscribers will be able to directly show their support for your channel while also increasing your visibility offline.
While selling your designs and merch sounds compelling, there are two conditions you need to comply with: first you’ll need at least 10,000 subscribers and second, you must be over 18 years old.
Affiliate marketing
Almost every Youtube influencer out there is using affiliate marketing and so should you. All you need to do is sign up for an affiliate program, promote a product, provide a unique link for viewers in the video description and wait for them to make a purchase through it for you to earn a commission.
Next time you film a how-to video or a product unboxing and review, consider affiliate marketing to monetize your efforts.
Youtube Shorts Fund
Now’s the perfect time to take advantage of the fund that Youtube has allocated for Youtube Shorts. The new program is giving influencers and creators $100M across 2021 and 2022 to recompense them for being active and contributing to their online community.
Youtube’s team explains how the process works by stating:
Every month, we’ll reach out to thousands of Creators based on their channel’s Shorts performance in the previous month.
Creators can qualify for a bonus between $100 and $10,000 from the Fund, with the amount adjusted based on performance metrics like monthly channel Shorts views and where their audience is located.
We would definitely recommend you get on their radar by posting more 60-second videos.
Youtube Premium Revenue
With Youtube Premium, creatives are able to post ad-free content and you won’t believe the amount of people who would go premium just to get rid of the disturbing pop-ups.
If you choose to cater to this specific audience, you can make a profit by receiving a percentage of the membership money that goes to Youtube Premium. In simpler terms, you’ll want to attract more Youtube Premium subscribers seeing that their monthly money will be scattered between the creators whose videos they have watched the most during the month, and you definitely want to be on that list.
Super Chat and Super Stickers
Last but not least, you can even rake in some cash when you live stream on the platform as a Youtube partner. If you’re 18 and live in a country where Super Chat is available, you can activate Super Chat and Super Stickers when you go live and watch your viewers pay a small fee to chat directly with you and use badges and emoticons to catch your eye with their special messages.
If you want to make big bucks on Youtube, these tried and true methods can definitely push you in the right direction and you can even go straight to the source to dig deeper into what each one of them has to offer.