Twitter has made progress over the last couple of years; what once was a platform for quick news and jokes has become a social media network where brands and influencers can interact with their audience. With the benefits that the network now offers, the question is: how can you actually get more followers on Twitter?
The good news is that by the end of this article, you should have a few answers to that question!
However, we should probably start by explaining the importance of having a following base on this platform, which will probably make you want to know how to get more followers on Twitter.
While it’s true that this social networking service doesn’t have the user-count that other platforms possess, it can actually be very effective to communicate with a very specific and narrow audience. In addition, this platform not only increases your brand’s credibility, but it also helps to boost organic reach; however, in order for these phenomena to take place, you will need to get more followers on Twitter in order for your content to be pushed on your followers’ timelines.
This brings us to the important section of this article, where you will find out how you can get more followers on Twitter.
1. Find an original brand voice
With millions of Twitter accounts competing for users’ attention, you will need something to stand out and get more followers on Twitter. In order to find your unique brand voice, you will need to select your target audience to understand the type of language and ideas they are most likely to interact with and propel them to follow you.
2. Post visual content
According to Twitter, 97% of people focus on visuals when scrolling through tweets which is why you probably consider integrating more visual content in your strategy. Whether it’s images of GIFs, when people see that your page offers valuable and interesting content, they will most likely hit that follow button.
3. Use emojis
Don’t underestimate the power of emojis when it comes to standing out from the endless text-only tweets. It is a fact that people have a tendency to be drawn to colors; thus, try including a few smiley faces here and there to get your tweets to be seen and eventually get more followers on Twitter.
4. Post at the right time
Building a strong online presence for your brand requires your knowledge of your target audience and their practices, which includes the times during which they tend to be most active. By finding the optimal posting time, you will be more likely to catch your audience’s eye while they’re on the platform and hence increase your chances to get more followers on Twitter.
5. Take part in Twitter communities
Communities on Twitter encompass ongoing conversations and groups of Tweets that usually focus on a specific topic and sometimes even hashtags, such as for example #GirlPower or #MotivationMonday.
By joining these communities and playing an active role in them, you are more likely to get notice and attract new users to your profile.
6. Pin your popular tweets
It’s not everyday that your tweet goes viral or gets thousands of reactions. This is why you can benefit from this feature on Twitter to highlight your success and give your page a little more credibility to newcomers, showing them that your content is actually valuable and that you deserve to have another follower.
7. Collaborate with influencers
Last but not least, influencer marketing isn’t only beneficial when it comes to promoting products; this type of marketing can also help you get more followers on Twitter. What you could do is contact a few micro-influencers to retweet your tweet or even mention you on Twitter to widen your reach and gain more exposure; however, it is important to keep in mind that this technique may require you to allocate a specific budget for it.
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