While it is true that LinkedIn is the world’s number one professional network to build connections and find new job opportunities, it has also been proven that using LinkedIn to promote your business can be very effective to reach a whole new customer base and boost your brand awareness.
Hence, it would only be beneficial for brand owners to discover the following five ways they can use LinkedIn for business.
1. Use LinkedIn to connect with people
Connecting with friends and colleagues is exactly what LinkedIn was built for; however, you can also use LinkedIn to promote your business and interact with people outside that circle, who also happen to be your customers. Using a B2B (business to business approach) or corporate approach on LinkedIn allows you to introduce your brand to possible business leaders, decision makers, and high-income earners who might be interested in what you have to offer.
2. Use LinkedIn to publish different types of content
As you may or may not know, LinkedIn is the only social platform that can be used to publish one’s articles, reaffirming the fact that it would be a great idea to use LinkedIn to promote your business. By creating such exclusive content for your professional audience, you would be increasing social engagement and boosting brand awareness seeing that all of your connections will be notified once you publish a post.
3. Use LinkedIn to manage your online reputation
Using LinkedIn to promote your business also entails using it to manage and enhance the search results that appear when someone searches for your brand online. This is due to the fact that social media profiles tend to appear on the first page of search engine results when a business name is entered.
4. Use LinkedIn to drive conversions
According to Search Engine Journal, LinkedIn users possess considerable buying power, with 44% of them earning more than $75,000 in a year; thus, if you’re looking for people to buy your products or services, you definitely shouldn’t forget to address this faction of customers.
5. Use LinkedIn to find a talented team
Another way you can benefit from LinkedIn to promote your business is by using the social network to recruit new talent who can help your company grow and who possess the necessary knowledge in different fields. After all, a successful business does not thrive without a proper team, and you should definitely work on optimizing yours.
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