Posted inSocial MediaNews

META SHOWCASES NEW AR AND VR BUILDING TOOLS

Brands looking to digitalize, are you listening?

Image Credit: Horizon World by Meta

As Mark Zuckerberg says himself in a Q4 meeting,

“This was a solid quarter for our products and business. It was also an important one for our company. In October, we announced that “Meta” would be our new name and we laid out our vision for the Metaverse. When we shared our plans at Connect, I said this is not something we’re going to do on our own. The Metaverse will be built by creators and developers, it will be interoperable, and it will touch many different parts of the economy. In the months since, it’s been exciting to see lots of other companies share their own plans for the Metaverse and how their experiences and products might show up too. And I look forward to partnering with a lot of them as we all work to bring this to life together. If last year was about putting a stake in the ground for where we’re heading, this year is going to be about executing. Today I’m going to discuss our seven major investment priorities for 2022: and they’re Reels, community messaging, commerce, ads, privacy, AI, and of course the Metaverse. These are the areas that we’re putting a lot more talent and budget towards.”

But that’s no easy task. Creating objects in VR generally requires in-depth knowledge of design and 3D modeling, and there’s no simple way to build your own, custom VR space which you could then invite others to join.

In terms of available objects, Meta’s also developing improved 3D scanning tools, which, thus far, have primarily been focused on expanding its eCommerce listings, by providing virtual displays of items, in their real-world dimensions, to add more context for shoppers.

Subscribe to our newsletter to keep up on Meta’s advancements.