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We have entered the era of the digital revolution, with brands moving towards more sustainable or greener social media campaigns to address the issues to a larger audience and gain a competitive edge. Surpassing the need for merely marketing your products through social media and targeting a broader audience, companies have realized the need to shift.
A shift from “creating brand awareness” to “creating awareness about environmental issues”. To channel their energy from thinking to execution, about adopting sustainable processes and informing their customers about the need for “Change”. These companies know that this generation is all geared up to make changes to their lives and choose products they use in their day-to-day life sustainably.
Think about it this way, what brands do you use in your day-to-day life like when you want to buy furniture, crockery, groceries, or you want to travel? What brands are your favorite? Do you recently notice any changes in the way their name pops up on your social media?
We have noticed a different approach in how a few companies market themselves now. Combining environmental issues, their products or services, and wit, some of these companies have gained popularity in the past few months and we couldn’t resist bringing some lively marketing campaigns to you. Our list of 10 sustainable social media campaigns that were witty and informational at the same time:
1. IKEA
Ikea tops the list with its latest witty campaigns, whether it is showing the prices of the products uninflated since 2018 or the way they promote their latest collection of soft toys made from ocean plastic which was all over the social media platforms.
The sustainable social media campaign strategy they used to promote their products not only created awareness about the subject but would surely make one smile and think differently.
2. Lacoste
For the first time in Lacoste’s history, the French clothing brand decided to ditch its famous crocodile logo and bring in special edition silhouettes of other endangered species which are nearly disappearing from the planet.
The move was not a rebranding tactic but the company’s will to help the International Union for Conservation of Nature (IUCN) fight the extinction crisis. The edition had 10 different logos for ten endangered species on its polo t-shirts. Only 1,775 polo t-shirts were made each corresponding to the remaining population sizes left in the wild.
Lacoste’s limited edition t-shirt campaign on disappearing species became very popular and helped IUCN to use the money for a sustainable cause.
3. Dewa
To increase awareness about sustainability and promote “The Year of Sustainability” since Dubai is hosting the COP-28 at The Dubai Expo City in 2023, the Dubai Electricity and Water Authority has announced the change of color of its logo to green until the end of 2023.
The announcement is in line with its strategic plan of achieving net zero by 2050. It confirms the company’s commitment to sustainable initiatives and innovation for the coming year to preserve the environment and natural resources and convey a strong and sustainable message.
4. The Bodyshop
Bodyshop has always been popular for its variety of range and genuineness of its products. But in the past few months, they have gained popularity for their refillable or reusable product line and the way they are marketing it makes us buy it more.
Driving the campaign strategy towards a climate-positive facet and circular economy, they have gained the trust and motivated consumers towards a sustainable future.
5. Amazon
Introducing their new Climate Pledge Friendly Label as a step towards a more sustainable future, amazon’s new sustainable social media campaign (Making a difference before you know it) tells everything about their commitment and passion towards a greener planet.
Letting the millennials and Gen-Z know that they can follow their dream of having no carbon footprint professionally and personally is a good way to gain their confidence, inform and hold their loyalty to the brand.
6. Lululemon
With innovations reaching par, there is no way this Canadian multinational apparel retailer is lacking behind in any way. Lululemon has launched its new renewably-sourced plant-based nylon to their apparel collection, which is exciting for the athletes and sports enthusiasts who wholeheartedly want to contribute to sustainable causes.
7. Unilever/Dove
We all know Dove’s “Real Beauty” Campaign which became popular and after that Dove’s social media campaigns has really been worth keeping an eye on. The recent one for body positivity and self-love is inspiring and trending all over social media.
Unilever’s climate pledge for sustainable farming and reusable product line is gaining a competitive edge. A recent post on Instagram from Dove with its new reusable/refillable body wash and refillable deodorant kept us updated about its latest range of sustainable products.
8. AMUL
Amul is famous for its quirky and witty social media campaigns, whether it’s their Twitter or Instagram posts they know how to catch your attention and make you feel updated at the same time.
Whether it’s Twitter’s new update about blue ticks, Priyanka Chopra’s new series, or any of their product line they have a uniqueness in their marketing style which Indian influencers go crazy about.
A post of them promoting their organic products with a quirky twist correlating it with cricket went viral.
9. Puma
“Let the youth talk about a Forever Better since they will be a part of the future.”
Their new campaign “Introducing the voices of Re: Generation” has gained popularity among the young sustainability enthusiast, by inviting someone among them to speak as Voices of positive change and shaping the future of sustainability.
10. H&M
“Closing the l loop by Repairing and Recycling”
There is a wardrobe full of clothes we don’t need but we only realize it when we buy new clothes, bring them home, and don’t know where to keep them. We end up throwing those old clothes away or they sit in our wardrobe for years.
Understanding this cycle and fast fashion trends from the past few years, H&M came up with a wonderful scheme where you can bring in a bag full of old clothes which they will put in a standard bag that they have. They will take whatever fits in that bag in exchange for a voucher which you can use for shopping.
In a way, you are getting rid of the clothes you don’t want for something that you need or will need in the future. It is a great way to close the circularity loop and move towards sustainable clothing, and the waste clothes will be sent for recycling without getting wasted in your wardrobe. You will be contributing without you knowing it! Exciting right?
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