A blue tick next to your name can make all the difference on your social media profiles. While its function is to prove to users that the account they’re following is your official account, it also lets them know that your account is the real deal. Now how can you get it? We’re here to take you through TikTok‘s unique process.
What do we mean by unique? Let’s start by stating that unlike Twitter, Facebook, and Instagram, your follower count does not matter on this platform, and you also can’t submit an application to be verified; you have to work for TikTok’s team to notice and choose you.
However, these rules shouldn’t stop you from going after it. We’ve put together some strategies you could adopt to help you increase your chances at being selected.
- Grow your follower base (and not only in numbers)
First and foremost, figure out who your target audience is and build on it. Discover what they like or dislike in order to post content they are interested in and would be willing to interact with; after all, TikTok believes in quality over quantity when it comes to followers.
- Jump on trends
Use trends in your favor; they could make you go viral. Choose trends based on your brand’s voice and targeted audience and boost your chances of being featured on the “For You” page to gain more exposure.
- Engage and collaborate with other users
Interacting with other users is a must on TikTok. Show your appreciation for other creators’ content by commenting on their posts or even follow certain accounts that belong to the same niche you are a part of. It is also important to reply to your own followers when they leave comments on your posts since TikTok is a social platform at heart.
- Post your achievements
Why not let fellow TikTokers know about your accomplishments? Whether your business has reached a milestone or you were mentioned in the press, sharing these news will only give you more credibility to prove yourself on the app.
- Post regularly
To become verified you are required to be active, and to be active you are required to post often. It could be beneficial for you to prepare a content calendar to abide by a schedule that’ll help keep you on track.
At the end of the day, if you’re authentic, active, and unique on this platform, you should
- Get verified on other social media platforms
Having an account verified under the same username can definitely speed up the process and increase your chances, so start submitting applications to receive that tick.
At the end of the day, if you’re authentic, active, and unique on this platform, it is only a matter of time before the dedicated TikTok team notices you!