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TikTok 2024: The Rise Among Teen Users

A new report shows that TikTok usage is increasing among teen users, although Snapchat remains a key connector


Is TikTok Taking Over The World?

Engagement patterns are expanding in all forms, with more of us spending more time online and interacting in new surroundings, whether through AR, VR, AI-influenced ways, or otherwise.

Each of these is expected to have the greatest impact on the next generation of customers, influencing how they interact with one another in the future. This younger group will determine the next stage of connectivity, and with that in mind, this new analysis from digital wellbeing provider Qustodio delves into some intriguing territory by analyzing teen usage habits across geographies.


Qustodio’s Born Connected

Qustodio’s “Born connected: The Rise of the AI Generation” is 115 pages long, so there’s a lot to absorb. The findings are based on app and online tool usage surveys of over 400,000 families with children aged 4-18.

You can download the entire report here, but in this post, we’ll focus on some of the highlights.

First, the report examines where children spend their time online and how they use various programs.

According to the data presented above, children spend an average of two hours each day playing Roblox, a popular gaming platform that, in some respects, predates the metaverse in terms of how players interact via digital avatars in 3D landscapes.

That’s a good indication of Meta’s future intentions in this area, albeit it will take some time for this user group to become a primary market for its metaverse goods.

The most important data point for social media marketers is that children spend nearly two hours every day on TikTok.

The full statistics show that children aged 4 to 18 spent an average of 112 minutes per day in the app in 2023, up from 107 minutes in 2022.


As a result, TikTok is by far the most popular social media network in this demographic.

TikTok On Top!


As shown in the graphic, Instagram was the second most popular social app among young people, followed by Facebook and, somewhat surprisingly, Pinterest.

It’s also worth noting that Snapchat isn’t in the “Social Media” category here, but rather in “Communication,” where statistics suggests it would have been the second-most popular social media app.

The trends above are not particularly surprising, but it is interesting to observe how much time youngsters spend in each app and what these tendencies might suggest for future interactive habits.

The paper also examines the growing popularity of generative AI, specifically how many young people have used OpenAI’s text and image production tools.

According to the data above, about 20% of children visited the OpenAI website in 2023, making it the 18th most frequented site within this demographic for the year.


The whole research also discusses parental monitoring and how parents want to keep their children safe in various applications, as well as gaming trends, education apps, and more.

It’s a fascinating look at the primary engagement patterns of younger users, and if you want to target this demographic, you should examine where they’re engaging and how you may reach them with appropriate advertising.

You can get the complete Quistodio “Born Connected” report here.


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