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TikTok shares new guide to help creators optimize content performance

Here are some tips to help content creators navigate the TikTok creative sandbox.

If you’re on TikTok, there’s probably a high chance that you dream of waking up one day, only to see that your content went viral. Luckily, the lively platform has recently shared on its TikTok for Business blog a few tips to build your creative skills with the TikTok Creative Sandbox, giving creators and businesses tips and insights to boost their content’s allure and performance.

In the following snapshot, TikTok shared four guidelines to create an effective, watch-worthy clips that will manage to draw attention to themselves:

Credits: TikTok for Business

However, the TikTok team is all about letting people’s creative juices flow and is not here to set fixed rules, especially that success on the app does not play by the rules and the team is aware of that as it stated:

When there are endless ways to create a “good” TikTok video, finding your brand’s unique voice and direction is what will ultimately set you apart, and the rules are just tips and tricks to get you there.

For example, who would think a random video of a girl crying and dancing would go viral? That’s right, absolutely no one.

The TikTok lessons didn’t end here. The blog post also included useful stats for brands to give them a glimpse of how users usually react to branded content and collaborations on the app; by taking a look at them brands can refocus their content production to make sure they are engaging and interacting with their audience without them feeling as if they are forcing certain products on them.

Credits: TikTok for Business

Last but not least, the blog post also dedicated three different sections for beginners, intermediates and professional creators. While beginners are encouraged to utilize the Trend Discovery or Creative tools, professionals can dive into more advanced areas such as the TikTok video editor and custom video templates.

All in all, the possibilities and resources are endless on TikTok; all that’s left for you to do is explore them and create content that will sell, entertain and engage.

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