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TikTok shuts down $2 billion Creator Fund

TikTok ditches its Creator Fund in favor of the Creativity Program, signaling a dynamic shift in support for content creators

TikTok shuts down billion-dollar creator fund

TikTok, the social media giant, has made a significant announcement that marks a shift in its approach to supporting content creators. The platform is retiring its original $1 billion Creator Fund in favor of the newer Creativity Program.

The Creator Fund, initiated in 2020, aimed to disburse $2 billion over three years to creators whose videos garnered hundreds of thousands, if not millions, of views.

Initially tailored for micro-influencers with a minimum of 10,000 followers and 100,000 views in the last 30 days, the Creator Fund faced criticism from creators who found it lacking in profitability.

TikTok’s Creativity Program replaces Creator Fund

The more recent Creativity Program, launched earlier this year, ushers in a new era for content creators. In a departure from the previous model, the program requires creators to produce videos longer than a minute to earn income. This shift in focus seems to be paying off, with Fortune reporting that creators have been able to earn “thousands of dollars.”

The Creativity Program is poised to be the cornerstone of TikTok’s future monetization strategies, and the Creator Fund will cease operations in the United States from November 2023 onwards.

What lies ahead?

TikTok’s decision to retire the Creator Fund in favor of the Creativity Program signals the company’s commitment to adapt and evolve. While the Creator Fund represented a positive starting point, it became evident that it failed to meet the expectations of many creators.

The fresh Creativity Program, with its longer-form content requirement, seems to offer a more promising and inclusive avenue for creators to monetize their content. This strategic pivot showcases TikTok’s dedication to staying at the forefront of innovation and growth within the social media landscape.

TikTok shuts down $2 billion creator fund

The Creativity Program is a forward-looking move that promises greater rewards and broader opportunities for content creators. The shift signifies TikTok’s commitment to supporting its diverse creator community while ensuring the platform remains a hub of innovative content. As the Creativity Program takes center stage, it will be fascinating to witness the creative avenues this change opens up for the ever-evolving world of TikTok content.

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