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Twitter engagement: what it is and 7 ways to increase it

Keep reading to find out how you can boost Twitter engagement.

twitter engagement

If you’re someone who’s looking to make a name for themselves on Twitter, then you probably know how difficult it is to get people to pay attention to your organic content and increase Twitter engagement. Just like different social media platforms, Twitter also has its own unique algorithm, which decides which content pops up on your feed and which doesn’t; in order to do so, it relies on the engagement that your posts are receiving from your followers.

However, what falls under the ‘Twitter engagement‘ label on Twitter? Here’s a list that includes all the elements that indicate if a Tweet is engaging or not: likes, replies, retweets, video views, mentions, link clicks, list additions, and finally, follows.

Photo credit: Siren Search

The level of engagement you manage to attain as a Twitter influencer is really important, as it is in fact the whole purpose of social media, where you’re supposed to get people to engage with your posts and profile. However, you shouldn’t worry if you’re not at your desired level yet, since there are many methods to adopt that can increase your Twitter engagement rate; let’s go through them together.

1. Post relevant content

If you want people to engage with it, then you want your content to be interesting enough for them to read it. If you’re not sure what your target audience wants to see, you can always refer to your Twitter Analytics to better understand their interests and behaviors and see which content they usually tend to engage with. From there, you can start working on a new and adapted strategy to boost your Twitter engagement.

Photo credit: Buffer

2. Set a specific posting time

As a Twitter influencer, you should know when your followers are most active to tailor your posting activities based on their activity. Finding the perfect timing is definitely not an easy thing to do, but you could always experiment with tweeting at different hour intervals on a regular basis to pin it down.

3. Engage with others

This goes without saying, but always remember that you’re on social media to be engaged with but also engage with others’ content. Retweeting someone’s tweet or commenting under it could possibly open up a conversation with other content creators or even followers, letting the algorithm know that your content is generating engagement, making it worthy to appear on people’s feeds and thus enhancing your Twitter engagement rates.

Photo credit: Incrementors

4. Include visuals

Due to their interactive nature, it isn’t surprising that photos and visuals tend to be more visible in the newsfeed. Thus, using them in your tweets will not only make followers stop scrolling to take a closer look at the images in front of them, but it will also reinforce your brand message.

Photo credit: Twitter for Business

5. Use hashtags

If Twitter’s team said that hashtags will increase engagement by¬†16% on average, then it must be true. Come to think of it, hashtags are used to categorize and sort your tweets in order to make it easier for followers to find the right creators or even a certain type of tweets that they’re interested in seeing.

Photo credit: Sprout Social

6. Use polls

If you’re looking for something that has a little more flair than a regular tweet, then polls are your answer. Polls can be used just for fun, for example to ask questions about favorite foods, or it can be used for more serious matters such as to request feedback about a certain product; it all depends on the kind of Twitter engagement you wish to get out of them.

7. Join trending conversations

Trending hashtags are there for a reason. Once you spot one that’s related to your industry, make sure to tap in and enter a conversation with others who are also passionate about the topic at hand; not only will this help you with network building but it will also show that you’re active on the platform.

Photo credit: Sendible

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