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Twitter has announced a major policy shift that will require all advertisers to pay for verification before they can run ads on the platform. This new policy, which was rolled out on Monday, aims to combat the rising problem of fake accounts and misleading content on the app.
What’s New?
The verification process, which was previously free of charge, involves a rigorous verification process that confirms the authenticity of an account. Verified accounts are marked with a blue checkmark, indicating that the account is legitimate and belongs to a person or entity of public interest.
Under Musk’s new policy, all advertisers will need to undergo this verification process in order to run ads on the platform. This change will help to ensure that ads on the platform are authentic and that users are not misled by fake accounts or misleading content.
WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0
— Matt Navarra (@MattNavarra) April 21, 2023
The decision to charge for verification has been met with mixed reactions. Some have praised the move as a positive step towards cleaning up the platform, while others have criticized the company for placing an additional financial burden on advertisers.
Verification Fee
Twitter has stated that the fee for verification will be a one-time payment of $99, which is designed to cover the cost of the verification process. The fee will be waived for non-profit organizations and some government agencies.
In addition to the new verification policy, Twitter has also announced a range of other measures designed to combat misinformation and fake accounts on the platform. These include the introduction of new tools for reporting misleading content, as well as increased investment in machine learning algorithms to detect and remove fake accounts.
Future?
The decision to charge for verification is a significant step toward improving the integrity of the platform. While the fee may be a burden for some advertisers, the benefits of a cleaner, more authentic advertising ecosystem on Twitter are likely to outweigh the costs in the long run. In the age of social media, the blue tick is a coveted status symbol, especially on Musk’s Twitter.
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