We don’t know about you but when we think of Pinterest, we think artistic mood boards and never-ending inspiration; however, there is so much more to discover about the platform. Using Pinterest for business is an excellent way for brands to market themselves, seeing the visual nature of the application and its users who are always on the lookout for something new.
Now if you’re looking to market your business on Pinterest, then you’re at the right place; let’s take a look at 8 strategies that can guarantee your success on the app.
1. Set a marketing strategy
You wouldn’t start promoting your products on other platforms without a clear plan now would you? Using Pinterest for business also requires you to determine a social media strategy by learning about the target audience, setting clear brand goals, creating content and becoming aware of what competitors are doing on the market.
2. Pin your best content
By nature, the app at hand is a visual platform that heavily relies on sharing and seeing visuals; thus, using Pinterest for business entails means you will want to attempt to capture customers’ interest by displaying your ultimate or latest content for them at the top of the page and make them want to scroll down and see the rest.
Just note that you will need to be consistent and regularly pin different content to reach a wider audience every once in a while.
3. Plan your boards
Don’t underestimate the power of your Pinterest boards, especially when you are using Pinterest for business. Your brand’s boards can assist you in reaching new users who are interested in specific topics; for example, some brands such as Oreo offer inspiration for seasonal holidays while staying in line with its brand purpose and identity.
If you sell furniture for example, you could do the same by styling your different products in different rooms and sharing the results in different boards.
4. Add SEO-friendly pins
How many times have you spent hours searching on Pinterest without finding exactly what you’re looking for? Now think about that feeling and remember your customers when using Pinterest for business. After all, this platform is a search engine that puts extra focus on keywords and pins, which you should definitely optimize to make your products or services easy to find.
5. Experiment with different pin formats
Yes, Pinterest is an image-sharing platform but that doesn’t mean you can’t include different types of format if you want to use Pinterest for business. Why not add a few videos here and there or even create carousel posts that include a mix between photos and videos? This combination can help you promote your products in a fun and engaging way to ultimately boost sales.
6. Focus on the metrics
Any successful marketing strategy has to rely on data to function properly. Thus, it is important for you to track, measure and analyze Pinterest metrics and audience behavior to get a better hold of your followers’ preferences in order to adapt your content to their interests; otherwise, you risk creating content that ends up falling on deaf ears.
7. Promote your profile
If you plan to use Pinterest for business, you will need to let your loyal followers from other platforms know that you also have an active account on Pinterest. To spread the word, you could link your profile’s link to your company’s website, share newsletters or even add your profile’s link to your email signature.
8. Try Pinterest ads
For those looking to increase their promotion efforts and effectively use Pinterest for business, remember that you can target ads around keywords, interests, location, age and other metrics and categories to reach a specific group of users. From collection ads to carousel ads, the possibilities are endless; it’s all about you choosing how many products or services you wish to promote in a single ad.
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