Instagram has achieved Billions of users worldwide – the grid is crazy among Millennials and Gen Z. We are invested in taking and uploading pictures of anything and everything. The trend of social media, including Instagram, is sticking to this generation, with Millennials joining the movement with the same passion.
- Easy to share photos:
Most social media applications allow users to share their media through the camera roll or within the app. To make our pictures and videos more engaging and fun, the users can add titles or captions. Sharing photos is not restricted to Instagram only as other apps like Facebook, Tumblr, Twitter, and many more also provide the users with the same feature.
2. Instagram promotes businesses:
Instagram has a feature of following and being followed part, allowing the user’s followers to view the profile, engage on the posts. By commenting and liking the pictures, one can create a laid-back social community and have a friendly environment.
3. Instagram is fun:
Instagram is about taking pictures, adding filters and making them look attractive and fun. Further, sharing this beautiful picture also feels great. Further, to increase the reach of your photographs, you can add hashtags to your images, so when people search for that particular hashtag, they can locate your pictures. As a result of this, the chances of your content getting viral is more with Instagram over the other social media apps.
4. Instagram is friendly:
Now, the reason I call Instagram friendly is because of the ease it offers when it comes to sharing content. If you share a picture on Instagram, it automatically lets you share the same photo on your other social media apps. This is a great feature of Instagram and enables you to share pictures quickly with no hassle.
5. Better target market penetration:
Both men and women are impulsive buyers. So, it is more or less, easy to Influence their shopping choices. 60% of the users on the internet between the age group of 18 to 29 years have an Instagram account. Robin, an expert who provides assignment help service, says that the youth today earns a lot of money. Not only do they earn a lot, but they are also willing to spend a lot of money.
6. It encourages customer participation:
If you have acquired a reasonable number of followers, the door is wide open for you. You can then use this platform to participate and encourage the people who are involved in your business. The most popular way to do so is by way of hashtags.
7. The chance to go viral:
A pet, company mascot, cute adorable babies, funny characters or animals, be it anything, if you can relate it to your business, it can be associated with your brand logo. It takes nothing more than one home run to revamp the entire look and feel of your business forever. Thus, you need to be very careful whenever you introduce a new mascot to your business. This is also a fine medium to encourage your employees, family and friends to share the word about your business. One cute kitten photo can help you acquire thousands of followers. You never know, what might just click with your followers. So, never give up and keep trying with everything that you think or believe has a chance to go viral.
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