“Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live from creating a feed post, or even now a Story post, about that Live. You also get a little badge on your profile that’s lets followers know, or anybody knows that goes to your profile, that there’s a Live coming up and they can subscribe to be reminded.”
Social Media expert and Chief of Instagram – Adam Mosseri notes that users can create as many scheduled lives as they like, with a side-scrolling list then added to your profile display.
🎉 New Features 🎉
— Adam Mosseri (@mosseri) January 26, 2022
Some fun ones this week:
– Live in Profiles
– Remix Video
Let me know what other features you’d like to see 👇🏼 pic.twitter.com/Y0QIR7PgPF
Social Media Todays says, “IG Live has become a key connection surface in the app, particularly throughout the pandemic, and as Instagram looks to expand the option into eCommerce, facilitating more direct engagement between brands and fans, the capacity to map out a more effective IG Live strategy could be a big help in maximizing your on-platform efforts.
It may seem like a relatively small addition in the broader scheme, but it could be a big help in raising awareness, and getting more viewers to your upcoming broadcasts.”
What does this mean?
If you are an Influencer, this could mean your audience can see when you have scheduled your next live for. When they click on your profile, a small section on your bio prompts that.
Follow @itp.live for more news on important updates.