With an abundance of content creators on the rise, many of those within the industry seem to struggle with authenticity, and Muhannad Alsyouf is a leading example of how being true to yourself really does get you places.
Muhannad is a young Jordanian gentleman, who graduated from University with a degree in Business Administration and Marketing.
His success rapidly excelled on platforms such as YouTube, however, things weren’t always easy.
Following a devastating incident where Muhannad was shot, he was left immobilized and obligated to living the rest of his life in a wheelchair.
Recounting to ITP the traumatic experience to that changed the trajectory of his life forever, he stated:
“As for the reason for my accident, it was because of a bullet. It was really the strangest thing, because I was shot by a random bullet whilst I was in front of my house and this is a moment that will never be forgotten. I was shot in the vertebrae, in my back, and since then I cannot move. Knowing that I sat in the hospital after the injury for 4 continuous months, all because of careless people who were shooting during some celebrations. I lost movement and was left in a wheelchair for the rest of my life because of these people. I am sure that God will make up things to me one day for everything I have lost in my life.”
However, it was at this stage in his life that he felt more determined than ever to prove others that “nothing is impossible”, and therefore started his YouTube channel – ‘The Horror’.
Muhannad in just 3 years, has accumulated almost 3.8M subscribers! His channel is filled with various engaging content for viewers to watch. Such as dark comedy, viral entertainment videos, clips surrounding the genre of horror and some exciting travel content.
He has since accomplished various remarkable achievements, and has become an admirable figure in the industry. Additionally, Muhannad was invited to speak on a panel at VidCon and has received multiple awards from YouTube.
With over 1 million followers combined on Instagram, TikTok & Snapchat he is ensuring to use his platform only a place for entertainment, but to bring awareness to important topics for his viewers.
We had the pleasure of speaking with Muhannad to discover his approach to success in the field of content creation and how others, who are looking to get into this field, can attain encouraging results.
What inspired you to start your YouTube channel?
A: The thing that prompted me to open my YouTube channel was my health condition when I was shot and unable to move ( left to be in a wheelchair). Here, I decided to prove to the community that nothing is impossible, and I started YouTube despite all the difficulties I faced. Thank God, I now have more than 3.8 million subscribers on the channel.
Congratulations, you have accumulated over 3.5 million followers on your channel and over 250 million views across your TikTok account, what would you say your strategies are for growing on social media?
A: Just do the thing you love and you will get creative and that’s what I did.
There are always setbacks that we face in every industry, what would you say you have found challenging and how did you manage to overcome this?
A: I was subjected to a lot of bullying and this shows in the negative comments you can see (below) in a video.
But I was able to overcome this by proving myself through my accomplishments.
YouTube 3.8M. Instagram 468k. Snapchat 527k & TikTok 262k followers.
What new content can we expect to see coming up on your channel?
A: Traveling and documenting strange areas. Such as, covering the Chernobyl area that I visited 6 months ago.
How would you say the Entertainment and content industry has evolved?
A: After the Corona disaster, most of our time is spent on the phone, so I can see that gaming, entertainment and the content industry will be number 1 in people’s interests.
What’s the best piece of advice you can give to someone who is just starting out?
A: Advice to everyone who starts in this field, do not give up no matter what happens. This is because you will succeed after downfalls, you will enjoy the success and get to do what you love. You will definitely succeed in any field you love.
With such an inspirational story and poignant message to never give up, we have no doubt that Muhannad will continue to grow his following and positively influence those who watch and support him.
To catch a glimpse of Muhannad’s latest content, be sure to check out his YouTube channel ‘The Horror’ and follow his Instagram @th1yt.
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