Apple tells users to “Get ready” ahead of their Vision Pro launch
Augmented Reality
Will AR wearables become mainstream in 2024?
Consumers will soon be able to get their hands on AR glasses
Snap’s pioneering AR mall returns this Ramadan, offering an immersive retail experience that seamlessly bridges the physical and digital worlds
After the resounding success of Snap’s inaugural AR-powered mall in 2022, the immersive experience returns with more brands and bigger experiences on offer.
Snap Inc. launches ARES to bring the power of its augmented reality to businesses
ARES Serves as the Industry’s First Enterprise-Wide Augmented Reality Solution Goodr, Princess Polly, and Gobi Cashmere are among Snap’s First Customers.
Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025
Snap Inc. PwC and RLC white paper unveils the role of immersive tech in transforming the retail industry in Saudi at the 9th Retail Leaders Circle MENA.
Snap Inc. becomes the first company to bring Ray Tracing to AR creators and developers
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike than ever.
Virtually experience the 2022 FIFA World Cup with Snapchat’s augmented reality experiences
Read all the latest news as Snapchat launches new augmented reality features to celebrate the 2022 World Cup.
Meta is working on new spatial audio tools for AR and VR to improve virtual experiences.
Meta is taking things to the next level.
AR Shopping Experiences: How Gen Z is a Powerful Force in Reshaping The Way We Shop & Communicate
Snapchat study reveals 80% of Gen Z are interested in using AR to enhance their experiences.
Back to Reality: Snap Inc. Announces New Augmented Reality Features at its Annual Partner Summit
Exclusive: Find out all about the new Snap features.
AR lenses appear to be successful as Snapchat has finally captured their momentum.
Snapchat reveals that there is a recent increase in user engagement.