Founded in 2013, Charlotte Tilbury has become a global icon with her empowering range of magic skincare and makeup products. With many people raising questions on the ethics of the brand, Charlotte has put all rumours to rest having announced going cruelty-free internationally.
I've switched to Dr Hanushka and found their make up to be gentle. I'm ghostly prone to blushing! Used to use Charlotte Tilbury Airbrush which is great (but their animal testing & vegan claims aren't certified by external bodies so I swiftly dropped them).
— Berenice Smith(@hihellolovely) July 8, 2021
Having joined the Cruelty Free International’s Leaping Bunny Programme, the brand has been awarded to meet a rigorous globally-applied criteria. By joining the programme and applying the stamp across all Charlotte Tilbury product gives her customers confidence that the products are not tested on animals.
Charlotte Tilbury Beauty is officially LEAPING BUNNY APPROVED by Cruelty Free International! We have been against animal testing since launch in 2013, and the Leaping Bunny approval now provides an official confirmation of Charlotte Tilbury Beauty’s cruelty free status! pic.twitter.com/wWxJBEEtj8
— Charlotte Tilbury Beauty (@CTilburyMakeup) September 1, 2021
Comments flooded the Instagram posts celebrating the news saying ‘That’s it, I’m sold’ and others stating they would only buy from the brand as ‘this is so important’ to them, with the bunny emoji. The announcement will allow the brand to continue developing globally, creating a positive impact and working towards a better future for everyone.
What do you think of the Tilbury brand becoming cruelty-free? Let us know in the comments below!
