TikTok‘s newest option can give users some understanding as to why each video was brought to their For You Page. When you swipe through your video and check your share options, you will now see a “Why This Video” option which will explain why this specific video was your personal feed.
No More Algorithm Mystery?
If you tap on the “Why This Video” option you will get a couple of possible reasons as to why that specific video is appearing in your display. It will not be a full explanation of why this video is appearing on your For You Page; rather, the app will provide possible bullet-point explanations (as shown above). While it isn’t detailed it will give users better insight into TikTok’s algorithm.
These bullet points do not explain how deep the app’s algorithm actually is but this new option can help creators and marketers in understanding what content is popular in their region or why certain interactions can filter the For You Feed. Options like this can help with the app’s transparency and this can aid influencers with what kind of content to make.
@christopherclaflin #tiktokupdates2022 ♬ original sound – Christopher Claflin
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