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A word from TikTok
“The special will bring the Mesa, AZ concert to audiences across the globe and feature TikTok In The Mix performances by headliners Cardi B, Niall Horan, Anitta, Charlie Puth, Offset, and Reneé Rapp. The special will also showcase once-in-a-lifetime moments that took place during the event, including Charlie Puth bringing the audience a special duet with Jungkook, Anitta and Peso Pluma performing their new song “BELLAKEO” LIVE for the first time, and a surprise appearance from Shaq.”
Innovation
“In The Mix” event, its first in-person concert, took place on Sunday, December 10th, and is part of the platform’s continued attempts to strengthen its relationship with the music business. The platform has been an important factor for record companies in recent years as they seek to discover the next big smash and promote their best talent. The platform has already launched new careers, revitalized existing ones, and even prompted some musicians to rename their songs to better line with in-app trends.
Music x TikTok
Given the music industry’s concentration on the app, it should double down where it can, and the “In The Mix” performance might be the first of many in-person activations.
You’ll be able to watch the event from the comfort of your own couch, as TikTok announced that highlights from the performance, which included Cardi B, Charlie Puth, and others, will be accessible on both Disney+ and Hulu later this week.
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