Celebrity-Hosted Daily Live-Streams Officially Launched by TikTok
A new entertainment and information resource has officially been released by TikTok this week and this initiative is meant to help lighten a user's mood during the COVID-19 lockdowns.
This new feature will give users a chance to ask questions directed at experts and allow them to engage with celebrities on the platform, according to Social Media Today.
This new feature will be called #HappyAtHome which will allow users to see well-known musicians, actors, comedians and more celebrities to share a series of live streams on the platform at 5 pm, every day of next week, according to Social Media Today.
"We've partnered with a wide range of amazing celebrities and creators to launch something special: #HappyAtHome: LIVE!, a week of nightly programming that kicks off today at 5:00 PM PDT and will run each evening through Friday," TikTok explains. "The goal is simple: share in a bit of levity, provide some comfort, and embrace the responsibility we all have to do the right thing by staying inside and stopping the spread. There's a lot we can't do right now, but this is one small way we can all help each other during these trying times."
However, it is important to mention that it remains unclear how long TikTok plans to run the #HappyAtHome campaign for, but for this week it has a range of celebrities lined up for this week:
For Motivation Monday: "We're kicking off the week with inspirational talks, workouts, dance classes, and cooking tips featuring Tyra Banks, Arnold Schwarzenegger, Derek Hough, tWitch & Allison Holker, and Eitan Bernath."
Kick Back Tuesday: "Join some of TikTok's most popular creators for game night, makeup tutorials, and chat sessions with the likes of Loren Gray, Charli D'Amelio, Adam Ray, and Addison Rae."
Show & Tell Wednesday: "Hear from Dear Evan Hansen star Jordan Fisher, step into magic tricks with Zach King, keep it real with iconic actress and entrepreneur Tracee Ellis Ross, and much more from TikTok's diverse community of creators."
EduTok Thursday: "We're teaming up with the likes of Dr. Phil and Bill Nye for thoughtful conversations, advice, and life tips you don't want to miss. We will also continue to livestream Q&A sessions with the World Health Organization (WHO), which kicked off last week."
Sound Check Friday: "Wind down your week and get pumped for the weekend with intimate performances from top artists' homes to yours. Join GRAMMY award winner and host Alicia Keys, with Jason Derulo, Megan Thee Stallion, Troye Sivan, Meghan Trainor, Yungblud, Hailee Steinfeld, Lauv, Kelsea Ballerini, and DJ Khaled for a night of music, stories and major keys."
All these titles and descriptions has been officially revealed by TikTok, so stay tuned for their daily livestreams!