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With over 3.5 million views on TikTok under the hashtag #preshowermakeup, a trend that’s capturing the attention of beauty TikTokers is looking to add creativity into their routines.
TikTok’s latest beauty trend
The concept is simple: apply makeup right before you shower. A TikTok video with 1.5 million views showcased a user effortlessly donning a soft makeup look, accompanied by a shiny lip gloss. The twist? This makeup is destined to be washed away in the shower, making it a guilt-free experimentation zone.
What’s the point of this trend?
The trend has garnered widespread appreciation for its liberating approach. Users revel in the joy of trying new looks without the pressure of facing the outside world with their experimental creations. Comments overflow with sentiments like “so fun to play around and experiment” and “I like to practice, and if it turns out bad, I can wash it off.”
One humorous video imagined the scenario of having a full-face of “pre-shower makeup” when a guest is on the way, sparking laughter and relatability among viewers. The trend’s charm lies in its carefree spirit and the freedom to take risks.
Some videos even double as tutorials, with users showcasing diverse makeup techniques in their pre-shower routines. Brands like Ipsy are joining the conversation, acknowledging the unhinged beauty of pre-shower makeup.
@ipsy Pre shower makeup is always unhinged ✨#preshowermakeup #makeuptutorial #preshower #makeuphacks #IPSY BoxyCharm product: @r.e.m. beauty ♬ Los Choukarios – Bellecour
A place for expression
For many, it’s an opportunity to embrace bold styles, try new products, and experiment with techniques circulating online, all without the need for a flawless appearance for a night out. As one TikTok user wisely noted, pre-shower makeup provides the perfect occasion to rock that daring red lip you might be too timid to wear during the day.
In a space where trends come and go, pre-shower makeup stands out as a whimsical and enjoyable addition to the beauty landscape, offering a playful space for self-expression and experimentation. So, why not dive into the trend, deck your lids with jewel-tone eyeshadow, and let your creativity flow before the soothing embrace of your next shower?
@aimbeauty Im coming for y’all necksss very soon🤣 #preshowermakeup #showermakeup #grwm ♬ Jazz masterpiece "As time goes by" covered by a Jazz violinist by profession(962408) – ricca
@tramdoodles like a child putting crayon to paper
♬ Un homme et une femme – Francis Lai & Pierre Barouh & Nicole Croisille
@ipsy Replying to @𝚔𝚒𝚘~𝚝𝚑𝚎~𝚝𝚑𝚎𝚛𝚒𝚊𝚗 “the girls that get it, get it” #preshower #preshowermakeup #makeuptutorial #makeuphacks #IPSY BoxyCharm Product: @IL MAKIAGE ♬ original sound – kardashianicon
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