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Top 5 Influencer-Owned Vegan Makeup Brands

Looking for vegan makeup brands to trust for your products? Read to find out more

What is vegan makeup?

Vegan or cruelty-free makeup brands are those that do not test their products or ingredients on animals at any stage of product development. These brands are committed to ethical practices and often carry certifications from organizations such as Leaping Bunny, PETA, or Cruelty-Free International.

Summer Fridays

Summer Fridays has quickly become a beloved name in the beauty industry, known for its minimalist approach to skincare and its commitment to clean, effective ingredients.

Co-founded by lifestyle influencers Marianna Hewitt and Lauren Gores Ireland in 2018, the brand has garnered a loyal following with its luxurious, results-driven products. Frustrated by the lack of clean skincare options that delivered visible results, the founders developed products that would be both effective and gentle on the skin. Their combined expertise and influence have been instrumental in shaping the brand’s philosophy and product lineup.


The brand is committed to using clean, vegan, and cruelty-free ingredients, ensuring that its formulations are free from harmful chemicals and unnecessary additives. This focus on transparency and integrity has resonated with consumers who are increasingly conscious of what they put on their skin.


Explore the beauty and skincare expertise at Summer Fridays by checking out our blog for an in-depth analysis. 💄✨

♬ original sound – Influencer Marketing Factory

Summer Fridays’ philosophy revolves around the idea of creating simple, yet powerful skincare products that provide immediate results.

Shop Summer Fridays on Sephora or directly through the brand’s website.

Jeffree Star Cosmetics

Founded by Influencer, makeup artist and entrepreneur Jeffree Star, JS Cosmetics is a cruelty-free makeup brand known for its bold and vibrant color palettes. Jeffree Star Cosmetics was launched in 2014 and has become a staple for makeup enthusiasts worldwide.

Jeffree Star Cosmetics is committed to being 100% vegan and cruelty-free, offering a wide range of products from lipsticks and eyeshadows to highlighters and setting sprays.

Shop Jeffree’s makeup collection through the online website.

Honest Beauty

Founded by Jessica Alba, Honest Beauty brand is an extension of her Honest Company, which focuses on creating clean and sustainable products for families.

Honest Beauty offers a variety of vegan and cruelty-free makeup products, from skincare-infused foundations to hydrating lip balms.

Jessica’s commitment to transparency and safety in product formulation has made Honest Beauty a trusted name in the industry, appealing to consumers who prioritize both ethics and efficacy in their beauty routines. Also the brand’s is verified by @ewgverified, making it vegan friendly.

Pacifica Beauty

Founded by Brook Harvey-Taylor and her husband, Pacifica Beauty is a standout in the world of cosmetics, renowned for its commitment to creating high-quality, cruelty-free, and vegan products.

The brand has become a favorite among those who seek ethically produced beauty products that deliver outstanding results without compromising on their values.

The brand offers a wide range of skincare and makeup products, focusing on natural ingredients and sustainable practices. Pacifica was founded on the principles of compassion for animals, respect for the environment, and a belief in the power of natural ingredients.


The brand prides itself on being 100% vegan, ensuring that no animals are harmed in the production or testing of their products. This commitment is certified by PETA’s Beauty Without Bunnies program.

NABLA Cosmetics

NABLA Cosmetics offers a diverse range of products that cater to the needs of makeup enthusiasts and professionals alike. It is an Italian indie brand born to be sincere to its clients, going well beyond the normal market conventions and to provide high quality makeup products, highly efficient and totally safe to use.

According to Nabla’s website, the brand is “cruelty-free certified.” The brand testifies that: “Animal safeguarding is one of our greatest interests, therefore in our cosmetics there are no ingredients nor colorants of animal origin, such as carmine.”

The Peta certification is a message that the brand fervently believes in this aspect of cosmetic production:
• we do not test the finished nor the single ingredients of the products on animals.
• we do not commission on behalf of others any of these tests.
• we do not commercialize our products in countries where it is mandatory to test on animals as a prerequisite for commercialization

The brand is most known for its eyeshadow palettes and lipglosses.

Beauty influencers and makeup artists often praise the brand for its innovation and performance, cementing its status as a favorite among beauty enthusiasts worldwide.

Read more about vegan influencers.

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