Posted inGlobalNews

Creator Moments You Missed at the Super Bowl 2024

In just five years, we’ve gone a long way, and the Super Bowl exemplifies how important creators are in creating the pop culture moments brands desire.
These viral moments would not have occurred without the contributions of creators.


In my opinion, the Super Bowl is comparable to Creator Christmas. The desire for advertising and plain consumerism is unlike any other, with half-time commercials becoming as important to the game as hot wings and beer.
And, with interest in influencer marketing at an all-time high, it’s no surprise that creators played such an important role in the Super Bowl. According to a National Football League (NFL) representative who spoke with the Information, the league collaborated with a “record number” of producers this year.
So here’s a roundup of some of the best advertisements and off-screen moments you may have missed.

TikTok superstar Addison Rae

She collaborated with Nerds on a hilarious snack commercial, which has already received millions of views on TikTok and YouTube.

Filmmaker Martin Scorsese and his TikToker daughter Francesca 

They capitalized on their viral moments and TikTok fame in a commercial for Squarespace.

Creator Zach King

showed off his video editing skills in a trippy commercial for Cherry Pepsi.

@pepsi @Zach King making our wildest dreams come true, sipping Pepsi Wild Cherry out of @Sphere! 🍒 #GetWild ♬ original sound – Pepsi

The voice actors for Spongebob and Patrick

became VTubers for Nickelodeon’s bizarre Super Bowl broadcast.

YouTubers MrBeast, Mark Rober, and Deestroying

He reportedly collaborated with the NFL and YouTube, participating in a variety of on-stage and backstage scenes.

Stay updated on all of the latest news by subscribing to the ITP Live newsletter below and by clicking the push notifications.