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In my opinion, the Super Bowl is comparable to Creator Christmas. The desire for advertising and plain consumerism is unlike any other, with half-time commercials becoming as important to the game as hot wings and beer.
And, with interest in influencer marketing at an all-time high, it’s no surprise that creators played such an important role in the Super Bowl. According to a National Football League (NFL) representative who spoke with the Information, the league collaborated with a “record number” of producers this year.
So here’s a roundup of some of the best advertisements and off-screen moments you may have missed.
TikTok superstar Addison Rae
She collaborated with Nerds on a hilarious snack commercial, which has already received millions of views on TikTok and YouTube.
Filmmaker Martin Scorsese and his TikToker daughter Francesca
They capitalized on their viral moments and TikTok fame in a commercial for Squarespace.
Creator Zach King
showed off his video editing skills in a trippy commercial for Cherry Pepsi.
@pepsi @Zach King making our wildest dreams come true, sipping Pepsi Wild Cherry out of @Sphere! 🍒 #GetWild ♬ original sound – Pepsi
The voice actors for Spongebob and Patrick
became VTubers for Nickelodeon’s bizarre Super Bowl broadcast.
SPONGEBOB AND PATRICK ARE VTUBERS pic.twitter.com/OYlnsCAlwT
— Asagi Ame 🎣 🇯🇵 EN/JP Vtuber🐟 (@AsagiAmeVtuber) February 11, 2024
YouTubers MrBeast, Mark Rober, and Deestroying
He reportedly collaborated with the NFL and YouTube, participating in a variety of on-stage and backstage scenes.
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