Global social media personalities KSI and Logan Paul started a venture together creating an energy drink called PRIME. Today, their company has sold 1 billion bottles, making the brand a successful billion-dollar business.
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PRIME Sales 2023
According to the company’s website, both KSI and Logan revealed their drink to the public in 2022 with the first drop creating havoc inside supermarkets and shopping centers. Videos went viral online showing customers fighting one another in some parts of the UK in order to get their hands on the drink.
Bloomberg released a report that in the first year of sales, Prime ranked $250 million, and now for 2023, it’s set to surpass $1.2 billion in annual sales.
Marketing’s Finest
Putting two social media personalities heads together who both make up 40 million followers alone on Instagram, is ingenious. The TikTok videos not only amplified the marketing behind the drink but made people obsessed with it.
Not only are both KSI and Logan Paul global influencers, but they are also in the sport of boxing and WWE. In KSI’s latest fight against professional boxer Tommy Fury, Logan Paul gifted his fellow co-founder a PRIME green coated Lamborghini.
If that doesn’t scream PRIME marketing to KSI or boxing fans, I don’t know what does.
PRIME contest
To get to their billionth sale, the duo uploaded a video of a golden bottle. The caption wrote
$1,000,000 GOLD PRIME CONTEST We’re about to sell our billionth bottle of PRIME – an accomplishment this big calls for a celebration…
You have the chance to win a 24k Solid Gold PRIME worth $500,000 in New York and London starting 11/10. If the code isn’t guessed correctly within 48 hours, the Golden PRIME will be destroyed completely… Stay tuned for details
The future of PRIME looks like it has just started. Stay tuned to ITP Live for more information on what happens next.
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