There’s nothing that we love more on social media than a dance challenge to try out with friends or family for some engaging content, especially when it’s K-Pop group BTS’ newest top hit, Run BTS. The K-Pop group broke another record and sent TikTokers, dancers, and fans into a frenzy as their new song Run BTS has garnered billions of views, amassing to an astonishing 3.9+ billion views.
@bts_official_bighit 이 조합😸🐥 찬성합니다🙆 같이 달려볼까? #RunBTS #달려라방탄 #지민 #슈가 #Jimin #SUGA ♬ Run BTS – BTS
The dance challenge is currently gaining massive popularity on the short-form video platform. Last week Wednesday their agency BigHit Music announced the amount of traction not only the challenge was receiving, but how users from TikTok diverted traffic and views to the choreography video published on YouTube, bolstering millions of views and counting.
BTS’s Run BTS dance challenge takes TikTok users by storm as it amasses a whopping 3.9 billion views
Run BTS is a side track from BTS’ anthology album Proof, which was released in June and has been slowly gaining popularity from music streaming platforms. The song was performed for the first time during their Busan concert, but let’s just say that it did not “break the internet” at the time of its initial release.
However once BTS released the choreography video on November 13 on YouTube and shared a video of Jungkook showcasing his own interpretation of the full dance on their TikTok profile, Run BTS took on a life of its own and broke history for being one of the most-viewed TikTok dance challenges to date.
@rmenrico some of the HYBE Artists doing the dc seriously meanwhile our JK made an easier DC for us! #runbts #runbtschallenge #bts #jungkook #hallyutalkph ♬ Run BTS – BTS
At the time of Big Hit Music’s announcement, the number of content created using Run BTS on TikTok has increased by 200,000 videos in just 10 days since November 13, surpassing 650,000 engaging video content generated. Videos containing the hashtag “#RunBTS” hit 3.9 billion views and increased by 500 million over the same period.
Other musicians and famous celebrities including, Yeonjun from Tomorrow X Together, Hoshi from Seventeen, Lee Seo-Yeon from Fromis_9, Le Sserafim, Jungwon and Ni-ki from Enhypen, and Min-Ji and Hye-rin from NewJeans, furthered the exposure of the song as they all participated in the dance challenge.
With the popularity of the song as a dance challenge, Run BTS was able to receive so much traction that it was able to re-enter several US Billboard charts. It’s astonishing to think that only one platform was able to divert so many users to the song, and have not even crossed over to Instagram’s Reels, YouTube Shorts, or any other social media platform out there.
In addition, it is important to note that the official FIFA World Cup song “Dreamers” sung by BTS’ Jungkook is helping the exposure of BTS’ other tracks, as most of the world’s eyes are currently glued to the screens, radios, and social media, hearing the song being played over and over again during the biggest sporting event in the world.
Ultimately, the power of social media is undeniable, but the way artists, businesses, and influencers display their work is key to success and broad exposure. What Run BTS’ dance challenge re-emphasise to us, is that generating engaging content with entertainment at its core is key to success.
Combining entertainment, collective sharing, “trendiness” and incentives to hop on the bandwagon is what pushes users to go from watching dance challenges to a call to action where they participate in dance challenges.
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