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Mikayla Nogueira, a Tiktok star with over 15.1 million followers gained in just under 2 years of posting content. She went from a bored 23-year-old during Covid 19 to now being recognized by millions of fans everywhere, whether it’s her unique accent, her creativity, or her scandals, everyone in the beauty industry seems to know her.
Mikayla Nogueira x Glamlite Cosmetics
From the start of her time on TikTok, Mikayla Nogueira had set a goal of launching her very own line of makeup products and set her mind on when she does it, to only collaborate with a local indie makeup brand. Hence, her collaboration with Glamlite Cosmetics was born.
Glamlite is a black-founded, indie makeup brand that fits Mikayla’s criteria perfectly. She adds that she also required the line to be vegan and cruelty-free because of her love for animals, and Glamlite agreed to do so. Despite everything going according to Mikayla’s plan, the YouTuber star still managed to face backlash.
Backlash from her fans
Upon the launch of her line, Mikayla posted various videos including her swatching various eye shadow shades from her palettes. The response to that video wasn’t the greatest. Her followers began accusing her of faking the results and questioned why a brand like Glamlite Cosmetics would ever collaborate with a TikTok known to be “untrustworthy and unloyal to her fans.” One of Glamlite’s fans even wrote “I’m a fan of Glamlite’s quality but very disappointed that they collaborated with her again. I’m so over Mikayla, she’s not a celebrity. She just got lucky one day with the algorithm and now she thinks she’s got stuff. I want to buy this but hate the fact that her name is on it.”
After all the testing content Mikayla posted to her TikTok page, her followers were left tremendously disappointed and sounded like they wanted her to be canceled yet again because they claimed to be tired of getting lied to over and over again. One of her popular comments read “First the lie about the lash gate mascara and now this, it’s our fault for giving her this platform.”
Will this be the end of her online persona career or will she make a comeback yet again?
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