The social media app Instagram just launched a new global typeface called Instagram Sans with a unique and custom style.
Instagram Sans ‘reflects the shape of the glyph and our commitment to simplicity and craft. The in-between moments of a perfect circle and a square, which we lovingly call the “squircle,” show up throughout the typeface’ as noted on the Instagram blog.
The font is noted as a blend of ‘grotesque and geometric styles’ with the idea to express various styles in different languages. Created using the brand identity at the core of the font, Instagram Sans have circular motifs, titles, and punctuation marks to mirror the app. With Instagram creating its own fonts, it gives the platform a distinct identity and Instagram is hoping to see it used mostly in Stories and in Reels. It’s completely fresh with three main styles including Regular, Headline, and Condensed.
What do you think of the new font? Let us know by tweeting us at @itpliveme.
Stay up-to-date with the latest news on ITP Live by subscribing to our Newsletter below.