Pinterest is a destination for people to watch, shop and try inspiring ideas in categories like food, beauty, home, and DIY. Through recent advancements with shopping and creator features, Pinners are engaging in more immersive formats and actionable entertainment than ever before.
‘Pinterest TV’, announced to public on October 29, 2021 – is a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later. Beginning November 8, episodes will air Monday-Friday at 3PM PDT / 6PM EDT in the U.S. on iOS and Android. Each Friday, products will drop in a live shopping setting where Pinners can take advantage of discounts from brands including All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more.
Image Source: Newsroom.pinterest.com
“I have used Pinterest as my source of inspiration for quite some time, whether it was for my wedding or knitting ideas, and I am so excited to be bringing the inspiring ideas on Pinterest to life by hosting my own live series on Pinterest TV. My show is titled Tom Tries… and I will essentially be embarking on an odyssey of trying new things! Each Wednesday, starting November 10th at 3pm PST, I will be paired up with a different grandma or grandpa who is also an expert crafter/Creator and we will spend thirty minutes trading crafting secrets!” Tom Daley, Olympic gold medalist.
Shopping on Pinterest TV:
On Pinterest TV, creators can showcase and tag products so Pinners can shop and purchase on the retailer’s site. Hosts will have a shopping toolbox to enable live shopping experiences including a product drawer with prices and product details, product drops and brand collaborations, a display of how much is left and a limited-time-offer module to offer discounts.
This is an exciting feature for Influencers who are looking to sell on Pinterest!
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