5 Snapchat influencer marketing strategies for your next campaign – Among the social media platforms that have been used for influencer marketing in the past couple of years, Snapchat is the one that is often overlooked; however, as businesses and marketers discover the opportunities that it offers when it comes to the younger audience, the platform is slowly but surely gaining importance and being added into brands’ marketing plan especially after being found to be the #1 platform where Gen Z enjoys sharing purchases they love.
Now if you do intend on incorporating the video platform into your marketing strategy, there are many different ways to collaborate with Snapchat influencers and boost your traffic and sales; all you need to do is just uncover them!
1. Collaborate with an influencer for a takeover
By definition, a social media takeover happens when you put your social accounts in the hands of another person for a specific period of time. In recent years, these takeovers have been a very popular way for influencers to promote a brand’s services and products; nonetheless, it is important to make sure that they are done right.
Thus, you will need to select an influencer that embodies your brand’s values and seems authentic, set clear goals or results in mind (whether it’s increasing sales or gaining new followers), give the influencer access by sharing your credentials, and finally promote your takeover ahead of time to build up your followers’ excitement.
2. Use Snapchat memories
As a brand, you will often find yourself wanting to showcase your past achievements or share a throwback to grow your brand’s presence on the market and with Snapchat Memories, you can do just that!
This feature allows users and your influencers to save photos and videos for later in order to reuse them later on your brand’s or influencers’ account. Also, they are capable of using keywords like “makeup” or “Halloween” to find the saved memories relevant to their search and put them together in a unique story that can be easily reshared later on.
3. Create custom filters
In case you didn’t know already, Snapchat lets its users create “On-Demand Geofilters” and AR filters that can be used for personal or business matters. Thus, to make their campaigns even more engaging and entertaining, brands can now develop these filters to incorporate into their campaigns and ask their influencers to promote them.
For example, Crocs created their own branded filter on Snapchat, which led to 4 million people using it in its first 10 days; talk about promoting brand awareness!
4. Add URLs to your campaign
You know the feeling you get when you’re watching a brand promote a certain product or service but you can’t find a link that will take you straight to the product? This is exactly what you don’t want your audience to go through. Thus, you should make sure to offer the influencers you’re collaborating with specific links that will facilitate the purchase process for potential customers; after all, that is the whole point of your campaign.
If you or your influencer is unsure about how to add links to Snapchat stories, you can always revert back to the following tutorial:
5. Share behind the scenes footage
Seeing that Snapchat is users’ go-to for sharing real-life moments, brands should make an effort to choose the right influencers and share day-to-day moments; for example the chosen social media figures can take followers through ‘a day in the factory’ or share behind the scenes pictures from a current photoshoot to make fans feel as if they’re also taking part in the process to fortify the brand-customer relationship.
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