YouTube has outlined some of its new analytics options that it currently has under development. Considering that in the future, as part of its broader effort this will help creators maximize their on-platform performance.
Monetization has become a bigger focus for YouTube of late, as it works to fend off competition from TikTok – because while TikTok is the trending app of the moment, it currently doesn’t provide comparative monetization processes, which means that creators, especially big stars, can make a lot more money by posting to YouTube instead.
As explained by YouTube in the video above:
“We want to give you an overview of the different formats – for example, how much you upload and how much you live streamed – tell you about the views for each format, tell you about the overlap in audience between these different formats, and then let you dive into each format individually, so you can see the right analytics, whether it’s for regular videos, or shorts, or live streams.”
Apart from this, YouTube is also looking to better highlight your channel revenue split based on content format, so you can see how much money you are generating from each element.
So, for example, in this test, you can see, using ‘Chromebook’ as the keyword query, that these are the most common Chromebook-related searches that don’t have a directly correlating YouTube video, which could highlight new opportunities for your approach.
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