Standing out is never an easy thing to do in real life, let alone on social media. More often than not, we are witnessing the rise of multiple new influencers who are taking the digital scene by storm and making it more difficult for their successors to pave their ways on the social apps. However, you shouldn’t be discouraged as there will always be more room for you to shine and create your own personal brand on different platforms.
But how can it be done, you might be asking and we’re here to help you find out! With the following tips, you should be able to make a name for yourself and get noticed on social media in no time.
1) Be yourself
First and foremost, being your true authentic self will surely take you places when it comes to social media. Followers are quick to identify the real influencers from the fake and they are always on the lookout for transparent individuals who have a story to tell; this should make you consider highlighting your human side in addition to your professional side in order for people to identify and want to build a connection with you. For example, you could share behind the scenes footage of your latest video to give followers a glimpse of your real life.
2) Choose your social networks
Before starting your social media journey, you will need to conduct extensive research to identify which platforms will work best for your identity or products, based on your target audience and an understanding of the social channels that they use. Thus, it is not always beneficial to create an online presence on every platform out there since most of your content will tend to fall on deaf ears.
3) Take advice from your followers
Social platforms aren’t one-sided; the same way your followers look up to you for advice and recommendations, you should also ask for their opinion on certain matters to make them feel valued and stand out from other influencers who don’t give their audience much attention. As an example, you could ask for their opinion on your newest product or the latest celebrity news to show them you care about what they have to say.
4) Get inspired by other influencers
Following trends is definitely a good way to start building an audience on social media platforms and it is a good idea to check what others are doing without replicating their post ideas. You could also connect with other influencers in your field to know more about what users in that industry usually look for.
5) Share your achievements
This tip is not to be confused with bragging; on the contrary, sharing a few posts that show you’ve come a long way since you started will humanize you and possibly inspire your followers to follow in your footsteps. After all, who doesn’t love a good motivational post every now and then?
6) Pay attention to the pictures you share
Posting eye-catching visual content will turn out to be in your favor, seeing that followers tend to look for information in pictures and not when it’s in the written form. Also, sharing a variety of pictures showing yourself at different events and in different settings can give your feed a special and distinctive appearance that sets you apart from all other users.
7) Demonstrate your expertise
Finally, you should always keep in mind that your audience follows you for your knowledge in a specific field; sharing that expertise through tutorials and ‘how-to’ videos can prove to your followers just how valuable, useful and different your content is compared to other users that they might follow.
