What a year! TikTok’s 2021 has been full of growth, learnings, and accomplishments. It proved that digital moments could have an impact on the real world and vice versa – remember when a record-breaking TV show spurred a craze on our platform? TikTok has solidified its spot as the go-to place for culture, education, entertainment, and creativity – with the promise to be packed with joy and action.
These reports aim to provide you with an insightful retrospective on 2021 performance, to help you go full steam ahead towards an epic 2022. Thanks for being part of this wild ride, and bring on 2022!
Middle East & Turkey
Creative simplicity is tantalizing the region’s taste buds.
Watch out, Michelin star chefs. A new community of ‘almost-chefs’ are sourcing culinary inspiration from the TikTok cookbook to experiment with kitchen hacks that are simpler, smarter, but always deliciously creative. From off-the-wall gourmet mashups to recipes inspired by the flavors of the world, they tap into guilty pleasure dishes, work with dietary restrictions, and build content around oddly-satisfying interests like kitchen organization and ASMR.
Beyond the culinary scene, they’ve also turned to TikTok as the go-to destination for ingenious hacks across beauty, fashion and even tech. With a community so creative, simplicity has never looked this good!
If you’re working in any sector related to these topics, it’s well worth downloading the guide and getting some more insight into key TikTok trends in your industry.
In addition to these topic-specific breakdowns, TikTok has also provided additional insights into the #TikTokMadeMeBuyIt trend and the evolution of sound use in the app.
Read the full report here.
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