From Reels and live streams to Stories and posts, the options are endless when it comes to the methods you can use to build and engage with an audience, and the presence of both Instagram and Snapchat Stories makes it even more difficult to decide which medium will work best when it comes to growing your brand.
But, luckily for you, we’re here to set the difference between the two types of stories to help you make the right decision and settle this question once and for all.
When it comes to their nature, both Instagram and Snapchat Stories are made of pictures and videos that expire after 24 hours, in addition to a large library of filters, stickers, and GIFs; however, their difference lies in the purpose they are used for and before you can answer the ultimate question, it is important to understand where your audience is more active and which platform can showcase your strengths.
Now what exactly are the benefits of each of Instagram and Snapchat Stories? Let’s find out together.
Benefits of Instagram stories
They’re found on a bigger platform.
When it comes to choosing between Instagram and Snapchat Stories, you will need to consider the entire platform where they are found. For example, influencers or brands can publish permanent content on Instagram through videos, Reels, IGTV and more; thus, temporary Instagram stories would only be used to complement all of these efforts.
They can be used to promote recent posts.
If you want to create an integrated marketing strategy, where your content can be recycled and reused to promote certain products or services, then the choice between Instagram and Snapchat Stories becomes a little easier, as the former can serve your purpose a lot better.
They can help you collect instant feedback.
With all the add-ons that are available for Instagram stories such as polls, quizzes, questions boxes and sliders, brands can ask their audience questions and get immediate feedback to understand them and their page’s analytics a little better.
Benefits of Snapchat stories
They allow you to connect with a younger audience
If your target demographic includes young followers, then you can pretty much assume that these people are on Snapchat. Thus, by having an active presence on the platform, your brand will have the opportunity to show its fun, human and playful side to the world in order to boost its engagement rates.
They can help you reach local audiences with Geofilters
Following up on the debate regarding Instagram and Snapchat Stories, we come to yet another valid point which is that of Geofilters, which Geofilters allow you to add specific, location-based filters to your photos. Therefore, if your goal is to improve brand recognition and increase exposure to new and old audiences in a fun way, then Snapchat stories can be a great choice for you.
Finally, after having given a few benefits for Instagram and Snapchat Stories, we can say that the choice definitely comes down to each brand’s end goal and the unique advantages that each of these tools can offer.