Do you want to get on the Explore page? We’ve got you covered on the latest features!
The Instagram algorithm is constantly learning our behaviors on the app, in particular focusing on what you like, the accounts you interact with, and the type of IGTV content you watch.
It then uses this information to create a personalized Explore page, featuring a ton of similar content that you engage with but don’t necessarily follow. What this means is that no two Explore pages will ever be the same.
For any influencer or person looking to grow their brand, the Instagram Explore page is a fantastic tool to expose your posts, Reels & Stories to a whole new targeted audience!
The Explore page can be found in between the Home and Reels tabs, simply clicking the magnifying glass symbol in the lower menu.
It is reported that over 200 million users visit the explore page every day and your content will be exposed to a variety of accounts who are most likely interested in the type of things that you post.
To make things simple, it’s important to understand the key triggers that influence what exactly is shown on the page and the top tips on getting content on your account featured.
#1: Posts that are new & generate a lot of engagement
Engagement is undoubtedly one of the top-ranking signals that the Instagram Explore page requires. Although easier said than done, finding your niche and focusing on what message you intend to deliver to your audience is crucial.
Are you looking to inform & educate? Or maybe you wish to start a discussion through Stories with your audience? Whatever your intended purpose may be, it is important to find your voice and make sure your brand’s aesthetic represents this with every single content published!
Use the platform to interact with your users and build a community! In your captions, provide questions and invite users to engage in the comments. This is one of the simplest methods to engage your audience in conversation.
Utilizing CTAs (call to action) such as “click the link” or “leave a comment below” are a great way for followers to be provided with an incentive to engage.
#2: Keeping it Reel with videos
There is no denying that video content has taken over since the rise of TikTok & Instagram Reels.
In a report according to TechCrunch “videos tend to be higher ranked than photos” in reference to the Explore page.
Instagram Reels are short-form videos that allow you to unleash your creativity and give viewers a glimpse behind-the-scenes with more casual content and are a great way to get recognized with the latest viral trends!
From fashion hacks to endless dancing videos, Reels have captured the attention of everyone across the world.
Although they may take some extra effort, the world of Reels has become an important aspect of Social Media, and ensuring you stay up to date with the latest viral trends means you can keep your content fresh & entertaining!
#3: Find the perfect time to post
When it comes down to posting on Instagram, it is important to know when your followers are most active to boost engagement.
Posts that do generate high engagement signal the Instagram algorithm and determine that this piece of content is worthwhile putting on the Explore page for others to interact with and discover.
A great tip is to pay attention to your Instagram analytics by viewing the ‘Insights’ feature on previous posts. This is a great way to determine what content performs best at what time and to understand when your followers are most active.
Although various studies present certain days and times that are deemed “the best time to post”, your time zone of course does play a huge factor. Despite this, it is recommended that the general rule of thumb is the more you post weekly on Instagram, the greater your reach.
Taking this into consideration, an article written by Later found that ‘posts are optimal when 14 posts are shared per week (or twice per day, on average)’.
#4: Use relevant hashtags on every post
Another useful feature on the Explore page is the ‘search tab’ that is provided for users to narrow their options through discovering certain hashtags, accounts or posts that may be of interest.
Therefore, it is essential that you incorporate relevant hashtags on posts to efficiently boost your growth. To ensure that you’re reaching the proper audience, keep your hashtags relevant to your content. You shouldn’t necessarily hop on a trending hashtag just because it’s popular, especially if it has nothing to do with your brand.
Whether you’re a food blogger, or makeup artist looking to be discovered, using keywords that others may be able to find your account and reach your post easily allows you to stand out amongst the many.
The benefits of featuring on the Explore page
Information produced by Statista state that there are over 1 billion active users on Instagram and over 500 million check the app each day. People may search for hashtags, locations, and topics on the Explore page, so adding relevant tags can dramatically increase the reach of your material.
One of the most useful parts of this tool is that when your followers like your post, it will appear on their followers’ Explore page. Due to the increased visibility and potential to reach new customers, it’s a significant tool to promote your business’ success on social media.
It is also vital to spend some time to take a peek at what your competitors are doing on Instagram, including what accounts they may be following, what photos or Reels they are engaging with, and whether they prefer to like or comment on posts. Moreover, look at your competitors’ posts to discover which ones are getting the most attention. Take note of what they’re doing effectively and use it to reform your strategy!
Whether you are an aspiring influencer or you’re simply looking to attract more followers, getting featured on the Explore page is a wonderful tool to expose yourself to a highly targeted audience.