Pinterest has shared a new research report into the shopping habits of Gen Z, which explores how brands can maximize their product appeal, and how Pinterest can help to enhance connection with younger consumers.
Turns out, Gen Z loves novelty. They switch jobs more than any other generation. They’d much rather chat via emoji than—yawn!—a voice call. And we’ve learned in our latest research, they’re also far more likely than other generations to try new products, according to social media giant Pinterest.
This has major implications for your brand. The stats out there are grim: Brands launch some 30,000+ new products every year—and 95% of those end up failing over time.
https://business.pinterest.com/insights/why-gen-z-loves-new-products/
To beat the odds, think seriously about courting Gen Z—expected to surpass Millennials as the biggest consumer base in 2026—for your new product launches. Our latest research reveals interesting insights about Gen Zer’s attitudes towards new products. And it also provides clear signals on how you can best appeal to them.
- Utilize video – Pinterest says that video ads are more likely to capture Gen Z’s attention than other types of marketing. “As the first true digital natives, Gen Zers are more likely to say video ads appeal to them when shopping for new products than other generations.”
- Highlight brand values – Pinterest says that Gen Z consumers want to know that the brands they buy from understand their values and preferences. To do this, marketers need to get an in-depth understanding of how each platform works, and what’s important to younger audiences, while brands can also show their support for charitable causes and movements through their posts and announcements.
- Help them stand out – Pinterest says that Gen-Zer’s l look to products that will help them express their unique identify. “Having grown up in the most socially open era yet, Gen-Zer’s relish standing out – and using the products they buy to help express who they are”. By showing how your products can help them leave their mark that could help in aligning your brand with younger consumers.
Pinterest further notes that Pinners, in particular, are early adopters, with users some 15% more likely to purchase a new product within a week of launch, while Pinterest also says that 50% of Gen Z are active on the platform, providing a direct connection to this audience.
Our takeaway –
- It makes full sense for Influencers to bank on Pinterest to know trends
- Can help Influencers with visual guidance to perfect their feed
- Can help Influencer business’s to market and sell via Pinterest
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