Spotlight was introduced in November 2020 as the social media company faced competition from newcomer TikTok. Within just two months since its launch, Spotlight garnered 100 million users in January, Snap said during the company’s Q4 2020 earnings call.
Search results
Coach x Champion Use TikTok Stars Clout for Campaign Launch
Wisdom Kaye, Maha Gondal and Jeffrey Tung will lead fans through a series of challenges on the platform.
Frankie Now The Most Famous Amongst The Jonas Brothers-Thanks To TikTok
After making an account last mid-October the youngest of the Jonases has skyrocketed as a trolling jokester on the app.
JUICY COUTURE’S COMEBACK
How social media trends prompted the rebirth of the iconic Juicy Couture tracksuit.
The Changes We Will Witness In Consumerism From 2021
2020, maybe rephrased as the Year of Disruption. Almost everything has changed about consumerism this year. The methods in which we buy, where we buy, what we buy, and when we buy.
Popular TikTok sisters Charli and Dixie D’Amelio are launching their new podcast ‘2 Chix’
The teen digital influencers who quickly gained TikTok fame are soon launching their own podcast ‘2 Chix’!
ALEXANDRIA OCASIO-CORTEZ IS THE NEW MILLENIAL ROLE MODEL
An American Democrat from New York has made large strides with the younger generations as she shows them that politics isn’t all bad.
Snapchat focuses on ad growth and engagement via ‘Snap Focus’ learning portal and Brand profiles
In addition to introducing coursework aimed at advertisers and agencies, the company is giving a select number of brands the ability to post permanent content
Snapchat launches mental health support feature in India
The feature will provide pro-active in-app support for those who need it
Snapchat Introduces Dynamic Ads Serving Ecommerce Momentum & Advertisers
MENA advertisers can automatically create globally served Snapchat ads in real time
Charli & Dixie D’Amelio are starting their own podcast
They are planning on expanding their influence beyond TikTok
