In a time when social media platforms easily connect brands with their customers, it is no surprise that so many companies want to know what people say about them. That is precisely why social media monitoring is so common today.
At its core, social media monitoring is about tracking mentions of your brand and the conversations that happen around it. Doing this manually is possible but very difficult, so here are the ten social media monitoring apps for your business.
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#1 Sprout Social
One of the most well-known social media monitoring tools is Sprout Social. This real-time monitoring tool works with platforms like Instagram, Facebook, Twitter, and LinkedIn. You pay for the tool per user and have the option to choose from three different monthly plans. Sprout Social actually offers a wide variety of social media marketing features, so monitoring and engagement metrics are just a piece of the bigger picture.
The Smart Inbox feature will inform you about all the mentions and messages related to your brand. You can also use the Discovery feature to search for specific keywords on Instagram and Twitter. In other words, you can use this feature for detecting cases when your brand was mentioned but not tagged.
#2 Hootsuite
Hootsuite is another popular tool that is quite similar to Sprout Social in the way it works. This tool works with the same social media platforms as well as blogs, forums, and more. You can choose between a free plan, several paid monthly plans, and even an enterprise pricing option.
When using one of the plans, you will actually get access to both monitoring and other features like analytics and scheduling. Hootsuite integrates with over 100 apps and allows you to set up an unlimited stream of social media content. All of this can be customized based on mentions, keywords, hashtags, and locations.
#3 Mention
As the name of the tool suggests, Mention is specifically for monitoring when your brand gets mentioned. This tool works with Instagram, Facebook, Twitter, Yelp, Tripadvisor, Booking, Amazon, etc. There are two paid monthly plans and an enterprise pricing option available. The best part about Mention is that it is a very simple and straightforward tool perfect for those who don’t want any extra features.
This tool will help you monitor the mentions of your brand both on social media platforms and across the web. You will get in-depth reports and insights about your brand mentions. Moreover, you can even connect your profiles and reply to mentions directly through the tool. Mention also integrates with Buffer which allows you to schedule your social media posts.
#4 Keyhole
Rather than focusing on mentions, you might be more interested in hashtags. In this case, Keyhole is the tool you are looking for. It works with Instagram, Facebook, and Twitter, and has several paid monthly plans and an enterprise pricing option available. Keyhole will gather data based on your preferred keywords, hashtags, and accounts and then give you trends and analysis that can guide your further strategy.
If you notice that your mentions are quite low, you can always start guest posting on social media platforms. You can hire a professional writer from the writing services reviews site Best Writers Online who will create the content for you. You can then get in touch with influencers who can publish your content on their profiles and provide you with mentions.
#5 Sendible
Sendible is a social media management tool that was initially designed for agencies with multiple clients. This pretty much means that there are many features you can benefit from. The tool works with Instagram, Facebook, Twitter, YouTube, blogs, review sites, etc. You can choose between different paid monthly plans and an enterprise pricing option.
In addition to features like scheduling and collaborating, you also get the standard monitoring feature for keywords, hashtags, and even your competitors. You can also reply to comments and messages directly from your inbox on Sendible instead of having to switch between the tool and respective apps.
#6 BuzzSumo
Another all-in-one marketing tool, BuzzSumo is perfect for those who want to get content performance insights while also monitoring mentions. The tool works with platforms such as Facebook, Twitter, Pinterest, and Reddit among others. There are several paid monthly plans available as well as an enterprise pricing option.
BuzzSumo can notify you about trending news stories, send you media alerts, and inform you about all kinds of social media mentions. Among the features this tool offers are data management and analysis, monitoring and listening, social analytics, reporting, and so on.
#7 Falcon.io
Falcon.io is a marketing platform that is widely used by social media marketers for social listening, audience management and engagement, and content marketing. It works with all the major social media marketing platforms: Instagram, Facebook, Twitter, YouTube, and LinkedIn. The only drawback is that the monthly plans are quite expensive, so this tool is more suitable for those with a bigger budget.
Falcon.io offers a number of valuable monitoring and tracking features that will help you get data and analytics about popular topics, influencers, and mentions of your brand. You can even monitor comments from specific online communities and check insights in an accessible and straightforward dashboard.
#8 Talkwalker
Another extremely powerful social media monitoring tool that is also quite pricey is Talkwalker. But even if you think it is expensive at first, you will realize why it is that way once you start using it. Talkwalker not only works with all the major social media platforms, but it can also track websites, print, and even broadcasts.
You can monitor print outlets as well as TV and radio broadcasts which makes it a truly exceptional tool. Combine insights from multiple platforms and channels to get a complete picture of the way people talk about your brand. You can also track when your products are mentioned even without your brand name.
By having such extensive insights about your brand, you can plan out your content marketing strategy much better. You can hire experienced writers from the custom writing reviews site Writing Judge to write more content for you and use it to achieve different marketing goals.
#9 Zoho Social
Zoho Social is a social media management tool for growing businesses that works with Instagram, Facebook, Twitter, and LinkedIn. There is a free plan available as well as several paid ones. The tool offers a range of features that include scheduling, monitoring, analysis, and more. It is perfect for real-time tracking, particularly during events.
#10 TweetDeck
Last but not least, TweetDeck is by far the most powerful tool for real-time tracking on Twitter – and it is completely free! It is an official tool from Twitter itself, so you can be sure that you are getting a high-quality tool. You can manage multiple accounts, monitor mentions and keywords, track Twitter lists, and so on.
Final Thoughts
At the end of the day, social media monitoring will definitely become even more essential for marketing in the nearest future. So it is necessary to understand it now and start introducing it to your strategy by using the tools listed in this article.
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