Social media users are always looking for something new to grab their attention for more than six seconds. They’re not afraid to experiment with their feeds because they’re used to constant updates. So what are marketers left to do in this situation? — Experiment with pictures, for example, so the brand’s audience doesn’t scroll through the feed.
Of course, beautiful pictures attract attention but don’t forget that the interested user goes to the text content to understand what it’s about. And if this content preview doesn’t encourage them to click to learn more, the promotion efforts will be in vain. To prevent it, read these helpful tips, and social media scrollers will turn into readers of your entire content within minutes.
# 1 Trend and Bizzare Themes
To create exciting content, you must keep up with all the world trends. Especially when there’s such a variety of social networks, it’s not complicated. Posts with trending content attract considerable traffic within a short time of relevance. Need examples? Well, think of the Oreo brand, whose publication was shared by about 15,000 users on Twitter during the Superbowl blackout. It’s also possible to grab the audience’s attention with unusual topics. When people come across interesting information on social media, it 100% motivates them to read your post to the end.
# 2 Everybody Loves Contests
Perhaps we shouldn’t even dwell on this question for too long. No one can get past the word “free,” so holding various contests increases user engagement dozens of times. Take everyone’s favorite Instagram, for example, where 91% of contest posts get at least 1,000 likes or comments. If you go this way, your account will grow 70% faster.
And if you add a clear call to action, the popularity of such content will skyrocket. If these arguments do not convince you, and you’re not the type of person attracted to free prizes and giveaways, use Trust My Paper to have a qualified writer do comprehensive research on this issue and provide all the necessary information.
# 3 Lifestyle Recommendations
To understand the value of this idea, type in “the best life hacks” in a search, and you’ll see the most prominent representatives of such content. That clearly shows that users are always attracted to words like life hacks, tips, tricks, etc. It’s a magic spell that can attract new readers to your content like a magnet. And it’s not surprising because it is the life hack that people most often add to their bookmarks to re-read afterward.
So what happens in this case with the content? First, it gathers momentum in popularity. Each top entry has several hundred thousand views and will be clicked on and read to the end. So think hard about what life secrets and tips you can share with your followers. No ideas? — That’s okay. You can go to Best Essay Education to find a qualified writer to do it for you.
# 4 What Can You Do Without Humor
Humor is a universal theme, as 40% of all distributed content on the subject confirms. Moreover, it shows that people have always needed and will continue to need a fair amount of optimism. So why not use it to your benefit to create compelling content previews? Moreover, suppose the area of your business is quite severe (insurance, technology, pharmaceuticals). In that case, you can use a funny picture to make your audience laugh and get them interested in the text.
# 5 AMA: Everybody Wants to Ask a Question
AMA is a series of questions and answers in which you share your personal experience and knowledge with your audience. Many successful bloggers have repeatedly tested the success of this method. So why don’t you show off your expertise or give your proof of success? So, what AMA gives you:
❓ Demonstrating individuality, which reveals the person behind the business;
❓ Unobtrusive brand awareness;
❓ Awareness of subscribers’ interests, pains, and needs;
❓ Introducing the audience to the brand team.
# 6 Make Friends with Your Followers
Raise your hand to those who like formal and impersonal previews. So, there’s not one hand up. Rest assured that this is precisely the situation on social media. People go there for relaxation, not to read too clever and informative information, as if written by a professor. Remember the golden rule: the simpler, the better. Try to make friends with your subscribers, and speak to them in the same language. How to do this?
📝 Don’t use professional vocabulary, complicated constructions, and long sentences;
📝 Write as you speak. Then, relax and pretend you’re telling a good friend about your day.
# 7 Amazing Stories and Facts
If your preview has something unusual and unbelievable, it will surely attract the attention of scrollers on social media. Such posts are usually very actively discussed on social networks. The more controversial your content is, the more popular it will be. Keep in mind that there may also be negative comments, but the popularity of your content is guaranteed. So, catch some great ideas you can use in your first sentence:
😮 Weird words or expressions;
😮 Unusual thoughts;
😮 Shocking and unique facts.
# 8 Get Closer to Your Followers
There’s a great way to breathe new life into your account, but it is for those not afraid of risk and experimentation. Allow your social media accounts to be managed. You may think it’s a wild idea at first but think about the impact on your brand’s popularity and audience engagement. All you have to do is hand over control of your account for 24 hours. A better and more reliable option would be to entrust your account to a famous blogger with a large audience.
# 9 Educational and Motivational Content
This type of content gets a lot of reposts. You can use articles, courses, training invitations, webinar recordings, podcasts, books, infographics, links to training sites, motivational images, photos, and animations. Social media users love motivational posts. In addition, publishing materials on a user’s page makes the information accessible and open to a person’s social circle.
# 10 View Your Content from New Angles
Facts are stubborn things: half of all content on social networks gets only eight shares or less. It’s a stark statistic, and you can’t argue with it. So you need to constantly work on fresh ideas to promote your social media content on various platforms beyond the original option. For starters, you can try Canva to convert a quote from an article into an image you can share with your followers. It’s 100 % going to get their attention even in the preview stage.
Bottom Line
Writing engaging previews for social media content is a complex and time-consuming process. And it’s not just about its quality because if the preview looks uninteresting, users won’t read it. So use the helpful tips and tricks you learned in this article to ensure your previews always pique the interest of your audience.
