The Instagram algorithm is not the easiest to get through when you are a new creator trying to get engagement. The Algorithm goes through minor changes with each update, and it is incredibly interesting but complicated.
However, the Algorithm is not as scary as it has been made to sound. It is, as Adam Mosseri explains, just a process. According to him, “At Instagram, there are actually many, many algorithms that we use to try and predict what you might be interested in at any given moment.” The Algorithm is in place to improve the content users come across, and it ensures that content is curated to one’s liking on one’s feed.
What does the Algorithm affect?
The Algorithm affects the content you see on your feed, explore, reels, and stories. If you have been on Instagram long enough, you will know how upset users and creators were to hear about the changes in the chronological order of the posts after a significant update!
This was done to ensure that users did not miss out on the content that the Algorithm figured would interest them. When this change was made, many creators struggled as their content was not reaching their audience as usual.
How does the Algorithm work? In a nutshell…
Understanding the Algorithm is no easy task. Having said that, we have put together a list of what you should know to be able to create better content. Here are the few criteria Instagram follows to try to give its users the best content.
- The Instagram algorithm is well-tuned to your relationships on the platform. Whose photos do you like? What content do you share? Do you comment on or share the posts of this creator? The app will curate your feed according to how you interact with content and content creators.
- The Algorithm will also look at your preferences. If you like posts of fashion influencers, it is more likely that you will see content from similar accounts. The app will curate a feed that is in tune with the posts you like, save and share!
- The ranking system on the app will also pay attention to the amount of time users spend on the platform, their following list and usage frequency. Users who spend more time on the platform will be able to see more content, and creators are left battling for their screen time!
How can Influencers beat the Instagram Algorithm?
There is no easy way to beat the Instagram Algorithm. Nevertheless, there are a few steps Influencers can take to make sure their content reaches more of their audience.
Carousels and Videos
Carousels and video content do well on Instagram, while posts are usually static content. People quickly scroll past photo posts but will spend a few seconds on videos. Instagram encourages users to stay on the platform more, which is possible with videos. Make sure to get your followers hooked when you create the video content!
Reels
Instagram encourages creators to make use of its new features. Reels are relatively new, and it is one of the features the platform is pushing to its users. Creators who make reels will benefit from the preference given by the platform to this format of content.
On the other hand, users also tend to engage with reels more often because it is quick and fun. The more reels you create, the more users will engage with your content. This will trigger the Algorithm to show more of your content to your users!
Hashtags
If you are looking to increase your discoverability and get new reach, hashtags are your best friend. It has been one of the best ways to boost the Instagram algorithm for ages. Use the right hashtags to get attention to your posts and get new users.
Interact with your audience
Interacting with your audience is incredibly important as Instagram looks at relationship signals between the creator and the user. Encourage users to comment on your posts and interact with them on the platform. Hitting the follow button is definitely not enough anymore!
Consistent content
Post content consistently and have a schedule to follow. Consistency will give users an idea of when you post, and they will actively look up your profile when it does not pop up on their feed. A steady stream of content will make sure your users are constantly engaging with you!
These are some of the ways that you can beat the Instagram algorithm. At the end of the day, what matters is the quality of your content and the relationship you maintain with your audience! Be true to yourself and create content that is fun and exciting. Also, don’t forget to post stories and reels to ensure your audience is notified when you post. Happy Instagramming.
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