Being a social media influencer looks all fun and games until you realise the responsibilities that come with the position. The role of an influencer is one that is being negotiated every day in the community as its impact and influence are evolving with time.
There are several things to consider when you become an influencer and share content with an audience, however big or small. Is this offensive? Am I being sensitive enough? These are all questions that pop up in one’s mind as one curates a post for their social media platform. Many macro and mega influencers face backlash for posting controversial and insensitive content. To avoid such hassles, let’s look at 5 important issues to consider when you are an influencer.
Social issues and taboos
This is one of the most important factors to take into consideration when posting content on the internet. It is essential to be politically aware when making comments about societal problems and conflicts. Understanding the sentiments of the community you cater to and produce content for is crucial for your posts to do well and obtain a positive response from your audience.
Supporting the right causes
While the right causes depend on the individual, evaluating what is morally correct when putting out content on the internet is still essential. Support causes that benefit society and advocate for all positive movements. However, whether you choose to engage in issues of such nature is entirely up to you.
Credible and Sensitive
Always fact-check the information you post on the internet. Your audience will come to you for credible information when you become an influencer. It is essential to ensure you post information that is true. It is also always vital that you are sensitive to your followers’ emotions. If you are posting videos of a party, make sure you don’t do it when most of your followers are going through a crisis.
Stay true to your audience and values.
Your followers are on your profile as they relate to your content and opinions. Therefore, you mustn’t stray away from what you believe and advocate. Always express your views honestly while also considering your followers’ sentiments. Whether you post your content on Instagram, Facebook or Twitter, always be fully aware of your stand on the issue before commenting.
Brand Partnerships
You must evaluate all brand partnerships efficiently before committing to deals. Do your values align with theirs? Do they support any unethical practices? Will the brand affect you negatively? It is essential that you think of all these questions before making a decision.
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