Applying for jobs has never been this demanding, as archaic methods of just sending a CV mean nothing when it does not include your LinkedIn profile to show employers your documented work’s creative content performance.
Currently with LinkedIn’s engagement rates at a record high and users utilizing the same winning recipe for a well-curated profile to stand out to job recruiters, now might be a good time to reconsider your LinkedIn content strategy. It’s important to get ahead of creative content performances, especially on a platform that emphasizes “thinking differently”, in order to tap into new growth opportunities and maximize your presence and chances to stand out in the app.
Whether you are a job seeker, recruiter, business, or thriving career enthusiast, LinkedIn has shared a new guide; How Standout Creative Boosts Content Performance: From B2Boring to B2Brilliant. The new guide highlights the platform’s key best practices and helps brands make the most of their in-app activity.
How to boost your creative content performance on LinkedIn
LinkedIn has published a new overview of key posting tips and best practices, which includes an immense amount of tips and strategic advice for building a standout-worthy presence on the platform.
The main aspect that the guide focuses on is mixing and understanding the tools of the platform by bridging it with creative approaches.
As per LinkedIn:
“On LinkedIn, an evolved content strategy guided by creative effectiveness begins with knowing what works best on the platform. That means getting an up-to-date view of best practices, thinking strategically about your approach, and partnering with vetted experts and integrated solution providers.”
4 Key factors to take away from LinkedIn’s guide when wanting to boost your creative content performance:
- Learn how to create a LinkedIn content strategy that accounts for all of your key objectives.
- Develop a modernized brand-to-demand approach that’s well suited to challenging economic conditions.
- Understand the tips and tricks for developing thought leadership that aligns with the preferences of executives and decision-makers.
- Know what best data-driven practices to use for feed-optimized content that gets seen and noticed.
As you can see in the statistics shared within LinkedIn’s guide, driving emotional response is key, as it’s that psychological reaction that prompts people to want to comment or share, to interact with content, as opposed to just reading or viewing it. A key factor in driving your page’s engagement rates which will prove beneficial within the app’s algorithm as your profile will be the highest ranked for either searches, suggestions, or based on other users’ activity.
Within LinkedIn’s guide and part of the main 4 key factors mentioned they cleverly include pointers on how to build a ‘brand-to-demand’ approach by developing thought leadership, as well as key best practices for LinkedIn feed-optimized content:
Lastly, with the increasing activity of users switching across to LinkedIn amid concerns about the changes at Twitter, now might be the perfect moment to re-think your strategic approach to using LinkedIn’s provided secrets to boost your creative content performances. If you’re looking to make LinkedIn a bigger focus, in any capacity, it’s worth downloading the guide, keep in mind the main 4 factors to consider when revising your content approach and understand how to use the guide for your career thriving advantage.
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