There are more YouTube channels out there than one can possibly spend time going through. While creating a YouTube account is relatively simple, it is incredibly difficult to create a successful YouTube channel. A lot of strategy is involved in creating an account that reaches a large audience and one that engages them consistently.
Steps to Create a YouTube Channel
Before we get to understand what makes a great YouTube channel, here are a few simple steps on how to create your channel!
- You will need a Google Account to create a YouTube Channel
- Sign in to YouTube on your computer
- Select your profile picture and click on ‘Create a channel’
- Double-check your details and confirm to create your channel
You will need a unique Profile Name, Cover Picture and About Section. All these are important elements of creating a YouTube Channel and it is crucial to do your research before finalising on one!
Creating a Successful YouTube Account
YouTube is the largest video-only Social Media in the world, making it an amazing platform to build your brand/business or develop your creative pursuits. Here is a list of things you should think about when creating your YouTube Account!
Profile Photo and Banner Image
Doing research is one of the most important aspects of creating a successful brand. When setting up a YouTube channel, it is essential to think of ideas that will speak to what you are doing on the channel. The banner and profile picture will be what your audience recognises you with and it is crucial that you get it right.
Theme and Thumbnail
When uploading videos, it would be beneficial to have a theme that is consistent throughout the account as your audiences can easily identify your content. If your thumbnails are similar, it will encourage your followers to watch more of the similar content.
YouTube Channel Keywords
You will be able to set your Channel Keywords on YouTube Studio. All you have to do is select Settings and from the menu go to ‘Channel’ to set your keywords. It would be best to concentrate on 5 -8 keywords that best describe your channel.
Playlists
Curating playlists will not only make it easier for your audience to navigate through your content but also titling them with keywords will help you rank your videos. Create playlists according to the content of your videos and the right keywords.
Channel Description
Channel descriptions can be used to convey to both YouTube and your audience what your channel is about. Put some effort into writing your description and attract more people to your content.
Introduction Videos
This is an exciting way to start your channel. Don’t make it too long but spend time explaining to your audience what content you will be delivering. This is a fun and straightforward beginning to a new channel or a new segment on your channel
Conclusion
There is no special recipe to creating a successful YouTube channel. However, paying attention to a few details will help your channel do better. Do your research and make sure you have a clear idea on what you want to do. With as many YouTube channels as people in the world, it is best to be well-prepared going into the YouTube game!
Stay updated on all of our latest news by subscribing to our newsletter below.
