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Hailey Bieber: The ultimate guide to “Strawberry Makeup” 2023

Everything you need to know on how to recreate Hailey Bieber’s look

Hailey Bieber

Hailey Bieber goes viral

Hailey Bieber has gone viral on TikTok with her latest makeup trend: Strawberry Girl makeup. The trend is quickly becoming this season’s go-to look, with young adults everywhere recreating the look for social media.

Hailey’s latest look still supplements her soft, natural vibe, but with a more earthy tone. Strawberry makeup emphasizes glossy sheer lips and strawberry-pink flushed cheeks. It’s an easy, dreamy look to incorporate into your summer style.

If you want to recreate the look, Hailey has got you covered. The Rhodes founder has posted a tutorial on TikTok, detailing how to get the look. We’ve put together a how-to guide to make it easier.

How to achieve the Strawberry Makeup look

In her TikTok, Bieber gives a step-by-step guide on how to get the everyday Strawberry Makeup look.

Step 1: Prep your skin. Hailey does this with the Rhode Beauty Glazing Milk and Peptide Glazing Fluid, and insists she always does this.

Step 2: Brush up your brows with some gel.

Step 3: Bronzer. Hailey uses a cream bronzer, specifically the Shade And Illuminate Cream Contour Duo by Tom Ford. Don’t forget your forehead!

Step 4: Apply and blend some concealer. Hailey Bieber applies it on her under-eye area, the corner of her lips, and the counters of her nose, before blending it in with a brush.

Step 5: This is the most important step of the look – the blush. Hailey blends two cream blushes, one a light pink and the second a darker pink hue, along the contours of her cheeks. She says she “Can’t say where the cream blushes are from”, hinting that Rhode Beauty must be launching it next.

Step 6: Highlighter. Hailey applies a “peachy” highlighter and some bronzer on her lids to add some color.

Step 7: Freckles. This is optional, but Hailey Bieber has gone the extra mile and added some small freckles on her cheeks.

Step 8: Don’t forget your eyes! Hailey has also applied a small winged eyeliner along her top waterline to define her eyes, and mascara to her lashes after curling them. This helps elevate her entire look.

Step 9: Lip liner. Hailey applies a neutral pink lip liner and buffs it out a little. She then dabs the same two cream blushes from before on her lips, making sure they pop. She also applies Rhodes Beauty Peptide Lip Treatment to top it all off.

Watch Hailey Bieber’s entire TikTok below:


Everday Strawberry Makeup 🍓💋

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