TikTok voice-over is the future of storytelling. As more and more users start deviating toward TikTok, the platform has statistically become the fastest growing space for creators to reach thousands of users and garner massive exposure within a matter of weeks. The thought of using TikTok, for some users, immediately conjures up a mental picture of dancing dogs, music parodies, and tons of bored teenagers trying to entertain themselves at home that comes off silly and often times childish.
But not so fast, as the app has been gaining major popularity among older millennials too…
There’s no denying that the scope of TikTok’s reach is unbearably big, much bigger than Instagram or any other traditional marketing channels. So there’s definitely an advantage to take hold of if you know how to perfect and use the platform’s creative tools to its benefit.
Many older users (and by old we mean 23+) are users with more experience than teens when it comes to crafting high-quality and curatively refined content that’s both educational and aesthetically pleasing. So if you are the type of user who wants to know how to create a TikTok voice-over for your next narration compilation then you have come to the right place as we will give you an easy step-by-step guide to perfect your storytelling.
Why you should know how to do a TikTok voice-over?
If there’s a new trend, product, influencer, or joke, you can bet it’s on TikTok! Even if you saw it on Instagram, if the little T watermark is there you know it was created on TikTok. And as more users sign up, the popularity and scope of TikTok voice-overs on the platform increase. How to do a voice-over on TikTok has a pretty straightforward answer. Each TikTok user is a potential viewer of your product, service, or self-branding on the platform. So, if you’re looking for another channel to boost traffic, sign-ups, or conversions, now is the perfect time to jump on the TikTok bandwagon.
How to make the best use of a TikTok voice-over?
First, clear your mind of any preconceived notions about TikTok. The platform is not just for teenagers, and it is definitely not like posting a picture on Instagram.
TikTok videos are eye-catching, attention-grabbing, and even more successful when they’re part of a trend. And if you think silent videos or simple background music is enough, think again! The best videos are the ones that tell a story. This is why the TikTok voice-over feature is the perfect way to tell your brand or personal story. Whether you’re launching a new product, advertising a promo, running a campaign, or creating exposure for your work and yourself, a TikTok voice-over can add another dimension of depth to your video.
1. Establish your goal
Do you have a new product that you’re trying to market? Are you running a promo on a current product/service? Once you’ve decided on the goal, you can focus on how you’re going to measure your success. For example, maybe your video gets 10k views, but is that what you really wanted? Or were you actually hoping for 100 clicks on your website link? The first step is to clearly define your metrics which can help you better analyze your video’s success.
2. Plan your TikTok video’s story
Each scene and sequence of your TikTok video needs to be planned right down to the last detail. Create a storyboard, choose the right visuals and remember that you need to channel your brand’s theme, tone, and color. Tell yourself that it’s like fishing. You can’t hook an old dead worm on a pole and hope that the fish will still bite! Each fish is different and needs to be drawn out with the kind of bait that’s unique to its type. And the same is true of TikTok videos. Once you decide on your audience, you’ll be able to plan the right story with the best TikTok voiceovers to grab their attention.
3. Create a unique script for your TikTok voice over
While eye-catching visuals can reel in a user, stimulating TikTok voice-overs are what keep their attention. However, listeners don’t want to hear confusing brand jargon and wordy sale pitches that that sound like someone reading a grocery list.
Make your script relatable so that the user gels with the story. ‘Once upon a time’ may be a cliche, but we still instantly associate it with ‘happily ever after.’ So choosing the right words for your TikTok voice-overs can help you focus on better branding and word association.
4. Incorporate a “memorable voice” for TikTok voice over
Steer away from traditional script-reading that might sound like you are giving a high-school presentation speech for one of your assignments. Anyone can read a script, but the difference comes in when you bring it to life and rather act than read. First, ask yourself if anyone is ever going to remember those lines if you say it in this or that way.
For example; who will ever forget the raspy ‘my precious’ one-liner from the Lord of the Rings franchise that became a voice-over phenomenon? Add to that the countless people who still try to mimic it online. Never underestimate the power TikTok voiceovers can have on your videos, especially when you make your audience feel they are listening to an actor by watching your videos.
5. Follow the right TikTok structure
You can add TikTok voice-overs to a living or one that you pre-recorded. The steps are simple. After you’ve recorded or uploaded the video, click the checkmark on the right side, then select the voice-over option. You’ll then be directed to a recording screen where you can record the required narration. We recommend you develop your narration while producing your video so that you will perfectly know the timing, switches, and when to add more emphasis or not. It’s important to match visual storytelling with narration as a guide. This will allow for your short branding video to be easily digestible and rememberable.
Final thoughts on how to do a TikTok voice-over?
Branching into TikTok’s marketing space is what your brand needs in 2022.
If your videos are interesting and are coupled with compelling voice-over talent, you’ll be able to access millions of potential customers in an instant.
It also doesn’t have to be as complicated as creating an algorithm. Simply start by creating a video sequence. Then tell a story, and bring your brand to life in the users’ minds.
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