The Prime energy drink from Prime Hydration LLC which was founded by influencers KSI and Logan Paul has been causing a craze at supermarkets everywhere. All across the UK, the drink has been so popular and selling out so quickly that supermarkets are putting security tags on the drink. Supermarkets have even a limit in purchases per individual for energy.
PRIME by KSI & Logan Paul
Former rivals Logan Paul and KSI releasing a joint product like this a huge news to anyone who’s been on the internet. The drink had initially been released early last year and many efforts were made to promote Prime. In one of his videos, Paul had gotten his friend to shout “Drink Prime” while jumping off a helicopter with a parachute. In another effort to promote the beverage KSI and Paul posed as Walmart employees to sell the drink.
The drinks are available in different flavors and each drink costs £1.99. The security tags and the three-bottle limits per customer were put in because people were either stealing or buying too many bottles.
When the drink was initially launched, shoppers queued up early morning outside the supermarkets. The drinks were instantly sold out and supermarkets couldn’t keep up. People were also fighting and causing scenes inside the shops over the energy drinks.
Absolute carnage in Aldi… people trying to get hold of prime #aldi #prime pic.twitter.com/FgQbxQCQ0X
— Mark Hall 🔰 (@markbenhall) December 29, 2022
Some of the shops had put up notices that the KSI & Logan Paul‘s Prime energy drinks were sold out before 10 am. Some left their number with the shopkeeper to receive news of the next shipment. Others auctioned single bottles of the beverage for on eBay for £100 to £200. In addition to that, videos and photos were posted on Twitter about queues of people who lined up for the drink that lead into the parking lot as well as videos of fully-grown adults snatching and fighting kids over the drink.
So, what makes this beverage different? Was it the coconut water? Was it the promotion techniques? Maybe it was the fact that two major influencers came together for the creation of this product so it feels like a very unique product to buy. Whatever the answer is, the craze is very real.
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