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In a recent tweet on the social media platform X, YouTuber, social media personality and boxer KSI wrote “Maybe I’ve bitten more than I can chew.”
KSI Mocks Tommy Fury
First Jake Paul used social media as a way to fuel fire between him and Tommy Fury before their fight, and now KSI is at it. The YouTuber has been investigating boxing professional Tommy Fury’s social media pages to see what he has been getting up to in his training camp before his fight with KSI. Taking advantage of these videos, KSI is reposting them and mocking each one.
In his latest retweet, he jokingly said ‘Ah man, he’s actually so strong. Maybe I’ve bitten more than I can chew.’
Ah man, he’s actually so strong. Maybe I’ve bitten more than I can chew 😩😩😩😩 https://t.co/VyyMxl1HfP
— ksi (@KSI) August 31, 2023
Digital Fight Talk
Although it’s normally face-to-face when fighters trash talk one another, it’s now switched over to digital trash talk. Influencers who are getting into the sport of boxing are using their platforms to essentially “bully” as well as “entertain” their audience as a way of getting them ready for the fight and as a marketing technique.
Read here: Logan Paul, KSI, Tommy Fury, Dillon conference gets heated 2023
Jake Paul Marketing
In Jake Paul’s latest Netflix docu-series Untold, we saw one of the greatest fighters of all time Mike Tyson talk about the fact that influencers, in this case Jake Paul, have bought back the enjoyment and money in boxing. What some thought may have been a dying sport, has been ignited because of the influencers who are getting involved and their fan base who now enjoy watching the sport.
Jake Paul marketed himself so that he could be hated in order to sell paper views and this resulted in him selling $75 million in pay-per-view buys for his boxing match with Ben Askren.
What do you think of the online trash talk and do you think influencers getting into boxing is a good thing? Share your views with us by commenting on the article link.
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