There’s probably nothing worse than creating awesome content on your social media page, only to find it falling on deaf ears. However, you can definitely change things around by adopting a few efficient techniques to grow your audience and have them interact with your engaging posts.
To help you get started on your growth journey, we’ve put together 8 strategies that you can start implementing in order to see followers flood your Instagram page.
1. Diversify your content
The possibilities are endless on social media; it doesn’t matter if you’re a beauty, fitness or lifestyle influencer, you can offer your followers a mix of content to keep them entertained and avoid ending up with a stagnant page. To create a wide variety, you could upload:
- Product photos
- Video content
- Giveaways
- Behind-the-scenes
- Tips and tutorials
- Memes
It is also important for you to note that this mix shouldn’t only include different ideas but also different content formats such as reels, stories and regular posts.
2. Post consistently
You simply cannot ghost your followers and come back with great ideas and content every once in a while. Consistency is really key when it comes to social media and this is especially true when it comes to the new algorithms, which will need to detect that you are active on your social media page and thus favor your posts over others’, which will allow you to reach a wider audience.
If you find it difficult to keep track of your past and future Instagram activities, it would be a good idea for you to create a social media calendar to organize your posting schedule.
3. Use Instagram insights
Instagram’s free insights and analytics tool is a great way for Instagram business account owners to understand their audience and get a better idea of the type of content they are most likely to engage with. Not only that, it will even help you identify your ideal posting time by measuring your audience’s habits.
4. Collaborate with influencers
If there’s one thing Instagram is known for, it’s influencer marketing. Whether you’re a brand trying to increase your reach or an influencer looking to grow your network, partnering up with influencers who share the same target audience as you can definitely promote your page.
5. Enhance your bio
By clearly letting Instagram users know what exactly it is that you do from the get-go, you can gain their interest and push them to follow you if your page matches what they are looking for. Hence, you should be making the most out of the 150 characters that you have.
6. Engage with your audience
Social media was created to connect people together; thus, engaging with your audience should be a natural part of your online presence. You could open conversations with your followers on your Instagram stories by asking questions or you could also create highly-engaging posts that’ll lead to plenty of comments, which you can then reply to, making your audience feel heard and appreciated.
7. Use hashtags
Using hashtags on Instagram can be tricky; however, once you get the hang of it, you can draw more viewers to your post. Adding 4 to 5 relevant hashtags that are directly related to your post is the best way to reach a specific audience that will surely be interested in the content you’re offering.
8. Write quality captions
Finally, writing good captions should not be overlooked when you’re looking to grow your following count. Including the element of storytelling in your captions will hook your audience, entertain them, and have them interact with your post for a longer period of time. Also, don’t forget to include a call to action if you want them to visit your website or check out your latest products!
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