Instagram is committed to being more transparent about how Instagram works. As part of that effort, over the past couple of months, they’ve given people more information about features like Search and Ranking. Today, we’re providing an update on changes we’re making to your Instagram Feed.
- In addition to removing content that goes against our Community Guidelines, they’re now taking stronger action against posts that may contain bullying or hate speech, or that may encourage violence, by showing them lower in Feed and Stories.
- Instagram will also show potentially upsetting posts lower in your Feed based on your history of reporting content.
- These changes only impact individual posts, not accounts overall. As always, they only remove posts that break our rules and tell people if their post has been removed.
Addressing Potentially Harmful Content on Feed and Stories
Instagram is always trying to show you content from the accounts you engage with and have the most value to you, while minimizing the likelihood that you come across content that could be upsetting or make you feel unsafe. They have always removed content that goes against our Community Guidelines, and use our Recommendations Guidelines to determine the types of content they show in Reels and Explore. Previously, they’ve focused on showing posts lower on Feed and Stories if they contain misinformation as identified by independent fact-checkers, or if they are shared from accounts that have repeatedly shared misinformation in the past. Today, we’re announcing some changes to take this effort even further.
If our systems detect that a post may contain bullying, hate speech or may incite violence, they’ll show it lower on Feeds and Stories of that person’s followers. To understand if something may break our rules, they’ll look at things like if a caption is similar to a caption that previously broke our rules. They’re constantly improving our systems to be as precise as possible, not only to help remove harmful content from Instagram, but to also make their enforcement as accurate as they can.
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