The currently trending makeup challenge that’s all over TikTok is the “I’m cold” makeup look. The look is all about that natural beauty, with glossy lips, and a frosty and radiant complexion that suits all skin shades.
Blush-heavy and frosty
The imagery you’re going for in this makeup challenge is to look like you have just face-planted into the snow and you still look pretty. The focus of the blush is on the cheeks and the nose (including the tip of the nose). As a result, this makeup look is blush-heavy and blush-dependent. It is meant to mimic snow blisters on your cheeks without the pain of the frost and the faceplant. Unlike last summer’s more dewy look this makeup look has a more blurry matte base with shimmery noses, eyelids, and lips.
@sagszn I’m overheating from wearing this fit indoors but I look like I’m fresh out the snow ❄️☃️ #imcoldmakeup #imcold #winterishere ♬ son original – quentin
@jessyluxe if u like the “im cold” makeup look, try this eyelash hack to get the wet lash look! it makes your eyelashes look sparkly and snowy ❄️ #beautytok ♬ original sound – 𝑵𝑨𝑻𝑪𝑺𝑳𝑼𝑽𝑹❦
@themiaamoore “i’m cold” makeup ❄️⛄️ #blackgirledition #imcoldmakeup #fyp ♬ original sound – ci
The viral makeup challenge #I’mcoldmakeup currently has 85 million views and counting. TikTok has many famous trending makeup challenges like the siren eyes makeup look and the clean girl makeup look as well as different makeup, beauty, and skincare trends for different seasons. For this winter it’s the frosty and pink “I’m Cold” trend.
Stay updated on all of the latest news by subscribing to the ITP Live newsletter below or by clicking on the bell icon on the page.